“When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.
Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.
I was already boring myself to death and I hadn’t even begun to write.
We have all heard (ad nauseam) about the “power of brand storytelling,” and I know that I have read more than one blog that spits off a numeric list of tips that I just “can’t live without” as a content marketer.
I began to get curious about what pulls me, personally, into a story. What is it that moves me so much that I become an advocate of the brand/person/cause that is being talked about in the story? What is that secret sauce in brand storytelling that activates the magic button inside each of us, firing up our passion?”
“The moment in history we focused in on was when narrative biographies started coming out in the 19th century. Biographies up to that time had been lists of dates and ‘just-the-facts’ and then you saw famous people and wealthy people commissioning biographers to write narrative biographies. And the most famous of them was this guy James Boswell,” Lider said.
“So we thought, what if we could democratize this? I think a big story of Google and technology is the bringing of things to people that were formerly only available to the elite. So the idea that we could be your personal storyteller, be your personal biographer, help you articulate the narrative arcs of points of your life was really exciting to us.”
“Google wanted to solve a problem we can all understand. People take so, so many photographs and yet they actually do very little with them. A chosen few are posted to Instagram….So Smarr and his teammates — product designer Brett Lider and user experience designer Clement Ng — set a task for themselves. They wanted to create software that would have rhythm and flow like “actual storytelling.” Actual human storytelling.”
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
Wow! Some wonderful stuff in this collection.
“The big problem is that just because storytelling is becoming more popular doesn’t mean it’s always being done well. In truth, effective storytelling is deceptively difficult, requiring dedication, focus, and ongoing practice (talent plays a bit part, as well).
Few people know more about crafting a successful story than Pilar Alessandra, a popular and respected Hollywood script consultant.”
In this commencement address for the Weinberg College of Arts & Sciences at Northwestern University, Dan Pink shares a personal story about the wisest advice he ever got on how to live. A fellow linguistic, he received this advice from a professor (minute 7:36): Sometimes you need to write to figure it (nda: what you are thinking) out. That is wise advice indeed — and not just about how to figure out what you are thinking through writing. Pink asks the students to engage in an experiment, to go out into the world and find someone in their mid career stage, someone who they admire, who is doing something that contributes to the world, and ask that person how they got there. 97/100 times, the smartest, most interesting, most dynamic, most impactful people answer will answer that question like this: “it’s a long story”. My parents and friends did ask me the same question Pink posits at the beginning of his talk, “what are you going to do with all that?” due to my picking Liberal Arts/linguistics at the University of Bologna. When someone asks me how I got to where I got today, as GapJumpers did in its interview series on Medium, I do answer, “It’s a long story”. Good storytelling begins with figuring out what you think and you do that by experiencing, observing, and trying things. How to get motivated to write is often by getting on with the actual writing. As Pink says: Sometimes, the only…
What’s your story?
“We always hear that this is the era of telling your story. “The world needs to hear your story,” our friends keep telling us. But this raises the question—a question I hear perhaps more than any other: How can I tell my story and not bore the audience? The answer is actually quite simple. Your story is really their story.”
See on Scoop.it – Story and Narrative
“My father added a whole dimension to my childhood, one that I took for granted.
When my sister and I were little, we had an almost daily ritual with my father: drawing stories.
He would sit us on his lap and get out his clipboard, a piece of paper and his black click pen. He’d divide the paper into four parts, and draw as he told a story. Sometimes he drew old favorites and we knew what would be in each of the four drawings. Sometimes he let us decide what he should say and draw. But most of the time, we had no idea what would come next.
And that was really fun.”
See on www.kevinmd.com
See on Scoop.it – Story and Narrative
For a lot of us, the reality is not that we have too few ideas, it’s that we have too many. This may not sound like a problem, but it becomes problematic when we get bogged down in analysis paralysis…
See on www.presentationzen.com