Your Business Story Can Change The World

by Gregg on September 19, 2014

The light bulb in my head for story’s business case in content marketing went off only about a year ago.
Yes, I was late to the party but hey … it’s my story. At Nao Media, we focus on story because we know story drives our clients’ connecting with their community.
Stories inform, instruct, inspire, entertain, and motivate. Everyone from parents to CEOs can use story to not only get results and gain awareness, but to change the world. I want your business to focus on telling its story so our global community can be empowered by your example.

Source: www.successful-blog.com

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Jack Daniel’s is a universally recognised brand, but often for different reasons. Most of its marketing focuses deeply on heritage and tradition.

Source: econsultancy.com

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A look at how authors are using social media and visuals to connect with fans, build online communities and rethink the creative process.

Source: mashable.com

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“A good story has to be extremely particular and peculiar to your life. It has to have an element of singularity and yet – and this is the alchemy and paradox of storytelling – it has to be something immediately universal, part of something that we all experience,”

Source: www.presentationzen.com

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The Story-telling Power of Maps

by Gregg on August 20, 2014

I continue to be amazed by the story-telling power of maps. This New York Times interactive map of recent fighter jet and drone strikes in northern Iraq makes

Source: www.rexblog.com

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The cognitive importance of storytelling

by Gregg on August 8, 2014

Last week, I shared Dr. Klaus Oberauer’s research into how working memory operates and how multitasking is more fiction than reality. One of the key findings in Dr. Oberauer’s work is that there are three functional components of working memory: the active center of attention that is being processed by the brain, the active data [...]

Source: www.christopherspenn.com

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How to Tell a Great Story

by Gregg on July 30, 2014

It’s a skill every leader needs to master.

 

“We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade?”

Source: blogs.hbr.org

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“When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.

I was already boring myself to death and I hadn’t even begun to write.

We have all heard (ad nauseam) about the “power of brand storytelling,” and I know that I have read more than one blog that spits off a numeric list of tips that I just “can’t live without” as a content marketer.

 

I began to get curious about what pulls me, personally, into a story. What is it that moves me so much that I become an advocate of the brand/person/cause that is being talked about in the story? What is that secret sauce in brand storytelling that activates the magic button inside each of us, firing up our passion?”

Source: www.convinceandconvert.com

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How to Teach Google What a Story Is

by Gregg on July 20, 2014

“The moment in history we focused in on was when narrative biographies started coming out in the 19th century. Biographies up to that time had been lists of dates and ‘just-the-facts’ and then you saw famous people and wealthy people commissioning biographers to write narrative biographies. And the most famous of them was this guy James Boswell,” Lider said.

“So we thought, what if we could democratize this? I think a big story of Google and technology is the bringing of things to people that were formerly only available to the elite. So the idea that we could be your personal storyteller, be your personal biographer, help you articulate the narrative arcs of points of your life was really exciting to us.”

Source: www.theatlantic.com

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“Google wanted to solve a problem we can all understand. People take so, so many photographs and yet they actually do very little with them. A chosen few are posted to Instagram….So Smarr and his teammates — product designer Brett Lider and user experience designer Clement Ng — set a task for themselves. They wanted to create software that would have rhythm and flow like “actual storytelling.” Actual human storytelling.”

Source: mashable.com

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