by Gregg on January 27, 2012
Via Scoop.it – Story and Narrative
Downton Abbey is a beautifully written and visually compelling story from a time of tremedous social upheaval, World War 1. The characters are fully developed; the aristocrats restrained and rule-bound by the mores of the era and the servants, subjugated by dutiful obedience. The superb grounds and the setting of Highclere is stunning. The essence of great storytelling is our ability to identify and connect with the aspirations and frustrations of the characters in the story as they confront their personal challenges. The tension and excitement in the struggle to overcome them as the story unfolds makes the next episode a compelling must-watch event and a reason for staying in on Sunday evenings. How can we apply these lessons in selling?
Via www.customerthink.com
by Gregg on January 27, 2012
Via Scoop.it – Story and Narrative
Jamie Garantziotis on the importance of storytelling and why brands should flip the dynamic and listen to the stories of their communities. I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha. As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video) to tell its story.
Via www.waxingunlyrical.com
by Gregg on January 27, 2012
by Gregg on January 27, 2012
by Gregg on January 27, 2012
Via Scoop.it – Story and Narrative
I don’t get it. I just hopped over to this page to see about buying the Kindle version. I bought an epub version from Google a few months back and the sheer uselessness of Apple’s iBook reader (another story) has led me to getting a Kindle version. I had some time so I thought I’d peruse the page before checking out. When I got down to the reviews section I had my I don’t get it moment. Two, count ‘em, two reviews. WTF? This is without doubt the best reference on story anywhere. Nothing else is even close. Don’t misunderstand, there are some truly wonderful books on story, narrative, storytelling, etc. but this one distills all of the scientific studies of note on story and why it’s so important to our species in one easy to follow and understand book. It’s got one of the best definitions of story I’ve read. And I’ve read and heard several hundred. With all of the talk and buzz surrounding story at the moment how can the one book that should be required reading on the subject have only two reviews? Maybe I should go ahead and post one huh?
Via www.amazon.com
by Gregg on January 27, 2012
Via Scoop.it – Story and Narrative
I don’t get it. I just hopped over to this page to see about buying the Kindle version. I bought an epub version from Google a few months back and the sheer uselessness of Apple’s iBook reader (another story) has led me to getting a Kindle version. I had some time so I thought I’d peruse the page before checking out. When I got down to the reviews section I had my I don’t get it moment. Two, count ‘em, two reviews. WTF? This is without doubt the best reference on story anywhere. Nothing else is even close. Don’t misunderstand, there are some truly wonderful books on story, narrative, storytelling, etc. but this one distills all of the scientific studies of note on story and why it’s so important to our species in one easy to follow and understand book. It’s got one of the best definitions of story I’ve read. And I’ve read and heard several hundred. With all of the talk and buzz surrounding story at the moment how can the one book that should be required reading on the subject have only two reviews? Maybe I should go ahead and post one huh?
Via www.amazon.com
by Gregg on January 27, 2012
Via Scoop.it – Story and Narrative
[A good grasp of storytelling structure will help knit all of this together.] A Silicon Valley CEO tells how he learned that company values aren’t a nice add-on. They’re mandatory to holding your business together. You’ve got the idea for a company and posess the necessary skills. Maybe you even have money, co-founders and a solid business plan, but one Silicon Valley CEO says there’s one additional, essential ingredient your new company might be missing: values.
Via www.inc.com
by Gregg on January 27, 2012
Via Scoop.it – Story and Narrative
You can’t grow your company if your private pep talks include these fictions. Sometimes the truth really will set you free. As a business owner, you may find yourself having more than a couple of heart-to-heart conversations with your mirror or dashboard as you work through your day. Hey, it’s lonely at the top–especially if the top, middle and bottom of your organization could all carpool to work in one car. These self-talks can be really healthy. You work out issues, let off steam and come up with ideas. However, some of these messages do damage when they become fiction. Here are three of the most common lies that owners tell themselves.
Via www.inc.com
by Gregg on January 27, 2012
Via Scoop.it – Story and Narrative
My last post (A New Battle Emerges) about the future of public relations and content creation seriously struck a chord. For some, it came as a shocker – Journalists might actually replace me?! For others, it provided reassurance that they were on the right track. One of those savvy PR pros published a beautiful pitch this week that exemplifies exactly what I’ve been getting at – throw out what you know about press release templates, wire distribution and weak-sauce efforts and shake what your mamma gave you. Exercise your writing chops and create something great. In this case, ironically, Dogfish Head’s Justin Williams happens to be a former journalist and he knows how to tell a story.
Via jasonkintzler.com
by Gregg on January 27, 2012
Via Scoop.it – Story and Narrative
Famous writers have previously shared insights on symbolism, reading, and writing itself. Underlying many of these meditations is a broader curiosity about the intricate interplay of fact and fantasy. To untangle that knotty relationship, here are a handful of iconic authors’ thoughts on truth, art, and fiction — culled from their finest nonfiction. Fiction is a lie, and good fiction is the truth inside the lie.” ~ Stephen King in On Writing
Via www.brainpickings.org
