Crafting and effectively telling good stories that visually illustrate what is unique, professionally, about you can accomplish precisely that! Why? Because most other candidates will not take this approach. As a matter of fact, most won’t even think about taking it.

Source: www.personalbrandingblog.com

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Story Structure for Dummies – Storyfix.com

by Gregg on November 16, 2014

Hear this, and hear it clearly: Story does NOT trump structure. Story IS structure.

Source: storyfix.com

No matter where you are in the world of "story" this is one you’ll want to read.

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Why stories sell and feature lists don’t

by Gregg on November 4, 2014

Keith Queensbury of Johns Hopkins conducted an analysis of 108 Super Bowl adverts. He found that, ‘regardless of the content of the ad, the structure of that content predicted its success.’ In other words, telling a story was better than listing features (or anything else for that matter).

Source: www.badlanguage.net

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The Psychological Comforts of Storytelling

by Gregg on November 3, 2014

Humans are inclined to see narratives where there are none because it can afford meaning to our lives, a form of existential problem-solving.

Source: www.theatlantic.com

Good read!

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The Rise of the Rude Hiring Manager

by Gregg on November 3, 2014

This is happening to almost everyone I know looking for any kind of work, even those who have been invited into the process — freelance, contract, full-time. The prospective employer/client needs everything now and then it’s radio silence for days, weeks, months — leaving the prospective supplier/employee in the unenviable position of feeling like they must beg for feedback. During the last decade, it became acceptable behavior to simply not answer e-mails. But that’s the worst kind of ego-sucking, demoralizing power play imaginable. We’re all busy. That’s no excuse for disrespect. And the awful truth? I don’t think the employers have a clue. Fearful of losing their own jobs by making a wrong choice, they’ve lost perspective on what matters.

Source: blogs.hbr.org

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How Stories Save Lives

by Gregg on October 30, 2014

Archplot is human life Story, the one we all use to evaluate and direct our own lives. This is why Archplot has the greatest potential for the largest possible audience. Every person on the planet is a potential reader/viewer.

Source: www.storygrid.com

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Why Your Brain Loves Good Storytelling

by Gregg on October 28, 2014

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.

Source: blogs.hbr.org

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Bill Murray on storytelling

by Gregg on October 16, 2014

Howard asks Bill how it is that he makes people laugh? Were there any secrets for making people consistently laugh? You and I may not need to make people laugh the way a comedian must, but for us we could frame the question more something like “how do you make people feel something? How do you make them care?” As for being funny, Bill says the key is having the ability to tell stories.

Source: www.presentationzen.com

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Your Business Story Can Change The World

by Gregg on September 19, 2014

The light bulb in my head for story’s business case in content marketing went off only about a year ago.
Yes, I was late to the party but hey … it’s my story. At Nao Media, we focus on story because we know story drives our clients’ connecting with their community.
Stories inform, instruct, inspire, entertain, and motivate. Everyone from parents to CEOs can use story to not only get results and gain awareness, but to change the world. I want your business to focus on telling its story so our global community can be empowered by your example.

Source: www.successful-blog.com

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Jack Daniel’s is a universally recognised brand, but often for different reasons. Most of its marketing focuses deeply on heritage and tradition.

Source: econsultancy.com

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