Curated Stories Mar. 10, 2010

by Gregg on March 10, 2010

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Stories and Storytelling at the Gym

by Gregg on March 10, 2010

A continuation from yesterday’s conversation about storytelling.

“What did you mean by the life raft remark?”

“I meant that as society continues to transition from trust in institutions to trust in processes, stories can be the vehicle that helps a company through that transition.”

“So, stories would be more aligned with processes?”

“Absolutely.”

“Where would we start?”

“At the beginning.”

“Wise ass. I’m serious.”

“I’m sorry, couldn’t resist. I know that you are. There are a number of places that you can start. Just as there are a number of stories that you can tell. If it was your call, and not the boys down the big corporate corridor, which story would you tell?”

“I’m not sure. I’d like for us to tell our corporate story but you mentioned that there are a number of stories that we can tell. I guess that means brand stories as well huh?”

“Sure, brands are always a good platform for stories.”

“What are some of the others?”

“Well, there are employee stories, industry stories, customer stories, shareholder stories, event stories, corporate social responsibility stories, and more.”

“Yes, I’ve overheard you talking about some of those.”

“Listening in huh?”

“I hope you don’t mind.”

“Not at all. I’m flattered. Tell you what, why don’t try this exercise? Instead of thinking about the stories from your side of things, or the company’s side of things, why don’t you put yourself in your customer’s shoes and think about the kind of story you’d like hear, to be a part of? Next time we’re on the treadmills we can talk about that.”

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Curated Stories Mar. 9, 2010

by Gregg on March 9, 2010

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Storytelling and DNA

by Gregg on March 9, 2010

I have been getting into some of the most interesting discussions about stories and storytelling during my morning workouts at the gym lately. Some revolve around personal stories and some revolve around business and corporate stories. I thought that I’d start to write about some of them and see where we go and what happens with them.

This first one happened this morning as I was finishing up my workout on the aerobic deck. A friend who works for a pretty good sized corporation climbed on the stair climber next to me. On previous occasions, when we’ve both gotten on an aerobic machine at about the same time, we have had some good conversations about stories and storytelling in the corporate world. We exchanged pleasantries as he was getting going and as I was wiping down the machine I had beaten into submission (yeah, sure).

As I was saying goodbye and wishing him a good day, he blurted out “Storytelling just isn’t part of our DNA!”

Don’t you just love corporate speak? But I left that alone and asked, “Are you bragging? Complaining? Or, doing something altogether different?”

“Complaining I guess,” he said. “We wouldn’t know a good story if it jumped up and bit us in the ass.”

There’s a lot of that going around I thought but instead said, “That could very well be, but what does that have to do with your DNA?”

“We don’t know how to tell stories.”

“Of course you do. Everyone does. You do it all day long. It’s how we all make sense of our world.”

“I get that”, he said, “but from a corporate, company wide standpoint, we don’t know how. Or maybe it’s that we don’t know why we should.”

“Maybe you should because they make great life rafts when the corporate ship is sinking?”

“That’s not funny.”

“Wasn’t meant to be. Think about it a bit, take two aspirin and we’ll talk about it some more tomorrow morning.”

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Curated Stories Mar. 8, 2010

by Gregg on March 8, 2010

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Curated Stories Mar. 6 and 7, 2010

by Gregg on March 7, 2010

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Curated Stories Mar. 5, 2010

by Gregg on March 5, 2010

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The Week in Storytelling Mar. 5, 2010

by Gregg on March 5, 2010

Things That Are NOT Stories
Kathy Hansen has some things to say about this issue. As story seems to take hold more and more, this is beginning to loom large.

A Model For Business Storytelling
Pam Hoelzle does a great job with business storytelling in this post.

Are Brands Static? Are Static Brands Storied? Are Storied Brands Static?
Kathy Hansen, at her curmudgeonly best, talks about story and brands.

Business-Storytelling Model May Inspire Additional Applications
Kathy Hansen [have you figured out she's my hero yet? :-) ] relates Pam Hoelzle’s model to storytelling and job search.

A Recipe for Good Crowdsourced Storytelling
This is from Jay Golden’s blog on story, strategy and action.

Are We Becoming Our Own Puppetmasters?
This is from Venessa Miemis, one of my favorite futurists.

Thinking Like a Storyteller
A nice video from Cindy Chastain on how interactive designers can use story.

Digital Storytelling Teacher Guide
This is a great storytelling tool for teachers. From Microsoft no less! Kudos to them.

Digital Storytelling at Duckrabbit Multimedia

Olympic Athlete Stories
Some nice stories of Olympians at the recently concluded event.

Falk T. Puschmann’s MySpace Blog |
A look at story from a script writer for audio dramas.

Largest Storytelling Machine, the Media, can Create Engaged Citizenry
Can the world’s largest storytelling machine, the mass media, cultivate an informed and involved citizenry?

Duane Elgin Calling on Humanity to Create a New Story
We might just need one of those…

Having Ideas Versus Having a Vision
Interesting reading not directly related to storytelling.

Creative Writing 101 from Kurt Vonnegut
Lou Hoffman shares some storytelling wisdom from one of the masters. Cord at Capstrat is a Vonn fan too.

iStoryWriter
This is a pretty cool iPhone storytelling app.

What’s Your Brand Story? Moleskine Endures Through Storytelling
How Moleskine tells their story.

Made to Stick: Jared, The Power of Story
Dan Heath, co-author of Switch and Made to Stick, (and he teaches right here in my backyard) talks about story.

Storytelling as connective tissue
Beautiful post.

Never neglect the power of telling a story
A journalistic lesson in narration, description and exposition.

Quantum Narrative
Mike Bonifer’s thoughts on Quantum and Newtonian Narratives. He was kind enough to correct my earlier descriptor in an email post. (He should have called me an idiot but he was too polite for that! Thank you Mike.) He went on in the email to further explain, “Quantum and Newtonian Narratives relate to one another, but they are not competitive with one another in a traditional Darwinian sense. The competition is all in our heads, and in the way that we express ourselves in the world. We think we CHOOSE one narrative, or one form of narrative, over the other, when in fact that choice is simply artifice. It is the recognition that both exist, and how we observe, interpret and participate in their interaction with one another, that makes us truly productive in the world.”

Story Yourself
He talks about Michael Margolis and Believe Me.

Six Words on The Green Life at SMITH Magazine
Stories in 6 words.

Stories of Unique Qualifications for the Targeted Job
A bit more on cover letter stories from Kathy Hansen.

The Art of Business Storytelling
Kelsey Ruger is just awesome!

The Journey System: Belief
Some interesting thoughts on belief and the Storytelling System.

Utah Storytelling Guild
Every state should have one!

Welcome, Transformative Narratives Blog
Kathy Hansen introduces us to Yvette Hyater-Adams.

The Emerging Intentions of Transformative Narratives
Yvette Hyater-Adams talks with us about those Transformative Narratives.

What’s It All About, Al G?
A PR guy talks about story.

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Curated Stories Mar. 4, 2010

by Gregg on March 4, 2010

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Curated Stories Mar. 3, 2010

by Gregg on March 3, 2010

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