Why Your Brain Loves Good Storytelling

by Gregg on October 28, 2014

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.

Source: blogs.hbr.org

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Bill Murray on storytelling

by Gregg on October 16, 2014

Howard asks Bill how it is that he makes people laugh? Were there any secrets for making people consistently laugh? You and I may not need to make people laugh the way a comedian must, but for us we could frame the question more something like “how do you make people feel something? How do you make them care?” As for being funny, Bill says the key is having the ability to tell stories.

Source: www.presentationzen.com

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Your Business Story Can Change The World

by Gregg on September 19, 2014

The light bulb in my head for story’s business case in content marketing went off only about a year ago.
Yes, I was late to the party but hey … it’s my story. At Nao Media, we focus on story because we know story drives our clients’ connecting with their community.
Stories inform, instruct, inspire, entertain, and motivate. Everyone from parents to CEOs can use story to not only get results and gain awareness, but to change the world. I want your business to focus on telling its story so our global community can be empowered by your example.

Source: www.successful-blog.com

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Jack Daniel’s is a universally recognised brand, but often for different reasons. Most of its marketing focuses deeply on heritage and tradition.

Source: econsultancy.com

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A look at how authors are using social media and visuals to connect with fans, build online communities and rethink the creative process.

Source: mashable.com

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“A good story has to be extremely particular and peculiar to your life. It has to have an element of singularity and yet – and this is the alchemy and paradox of storytelling – it has to be something immediately universal, part of something that we all experience,”

Source: www.presentationzen.com

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The Story-telling Power of Maps

by Gregg on August 20, 2014

I continue to be amazed by the story-telling power of maps. This New York Times interactive map of recent fighter jet and drone strikes in northern Iraq makes

Source: www.rexblog.com

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The cognitive importance of storytelling

by Gregg on August 8, 2014

Last week, I shared Dr. Klaus Oberauer’s research into how working memory operates and how multitasking is more fiction than reality. One of the key findings in Dr. Oberauer’s work is that there are three functional components of working memory: the active center of attention that is being processed by the brain, the active data [...]

Source: www.christopherspenn.com

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How to Tell a Great Story

by Gregg on July 30, 2014

It’s a skill every leader needs to master.

 

“We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade?”

Source: blogs.hbr.org

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“When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.

I was already boring myself to death and I hadn’t even begun to write.

We have all heard (ad nauseam) about the “power of brand storytelling,” and I know that I have read more than one blog that spits off a numeric list of tips that I just “can’t live without” as a content marketer.

 

I began to get curious about what pulls me, personally, into a story. What is it that moves me so much that I become an advocate of the brand/person/cause that is being talked about in the story? What is that secret sauce in brand storytelling that activates the magic button inside each of us, firing up our passion?”

Source: www.convinceandconvert.com

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