by Gregg on June 18, 2013
“We are wary of listening to stories that we think are being told to manipulate our emotions or push us to believe a certain way,” said Francesca Pollett, author of It Was Like a Fever: Storytelling in Protest and Politics in a phone call with me last year. “On the other hand,” she says, “ambivalent stories, stories with no clear moral agenda, invite the listener to imagine themselves in the story. True engagement happens when the listener can see multiple outcomes for a story and is able to come to their own conclusions.”
See on www.storycenter.org
by Gregg on June 14, 2013
“Once again this shows the power of the mind to create a story to make sense of its surroundings. Your brain is happier to believe there are connections between the things that it sees. This is a vital insight for your brand experience. If you do not control the story, your audience will find their own and maybe it’s not the story you want to tell.”
See on newbrandstories.com
by Gregg on June 14, 2013
“When a work has Narrative Drive, clichés like “I couldn’t stop turning the pages” and “it reads like a bat out of Hell” come out of the mouths of even the most eloquent of speakers.
Narrative drive is that quality that keeps readers riveted. It is the lightening in a bottle that creates great fortunes. If your work has none…fuhgetaboutit.”
See on www.stevenpressfield.com
by Gregg on June 13, 2013
“In this show, David Sable, Global CEO of the huge Young and Rubicam advertising agency speaks with Jeff Ogden of Marketing Made Simple TV. In this show, you’ll learn:
- Why even a 90 year old firm has to act like a start-up and reinvent itself
- Why good advertising is really good story-telling
- Advertising is NOT dead. It’s alive and well.”
See on socialmediaclub.org
by Gregg on June 12, 2013
“Storytelling has become popular across many different media in the last few years and a lot has been written about both the story and the telling parts of storytelling. One potential problem in the overuse of the word storytelling (am I am guilty as charged) is the difference in discipline of storytelling and storyshowing.”
See on newbrandstories.com
by Gregg on June 12, 2013
“Show, don’t tell is about storytelling. The beauty of teaching through storytelling is that a story provides lessons that can be translated and interpreted. Storytelling inspires people because someone is sharing what they have accomplished and the listener learns it is possible and can use her imagination to decide how to apply it.”
See on www.socialmediaexplorer.com
by Gregg on June 11, 2013
“What is narrative strategy?
It’s how you will narrate your story. It is the voice of your story.
Pretty much everything else you need to decide upon defines the WHAT of your story. The expositional content of it.”
See on storyfix.com
by Gregg on June 11, 2013
“My father and his brother arrived at Ellis Island in 1922, the only survivors of a pogrom in their Russian village. My mother moved to Harlem from rural French Canada. My parents’ desire to see a better world led them to join the American Communist party and become union organizers.
In the 1950s, during the McCarthy era, my father was charged with Conspiracy to Overthrow the U.S. Government. For ten years, as the case dragged on, he was rarely able to work. When he did, he was confronted by men jeering, “Two red-hot Rosenbergs on the grill, one more to go.” My mother’s life was tense and frantic with fear.
It is against this backdrop that my story begins.”
See on www.storycenter.org
by Gregg on June 10, 2013
Writing fiction is not as hard as it seems, as long as you follow these eight simple rules…
See on www.newyorker.com
See on Scoop.it – Story and Narrative
“In 2005 I was part of a group who produced stories about the impact of child sexual assault through The Center for Digital Storytelling’s Silence Speaks initiative. Initially after viewing the stories at the end of the workshop, I felt curiosity and surprise at the immediacy of impact: I felt proud, visible, and necessary – quite different from how I had walked into the Berkeley lab feeling on the first day. What has become clear was that this process of internal re-structuring has continued to this day. Making Listening and Telling was the beginning.”
See on www.storycenter.org
