An Archetypal Analysis | Narrative Communications

Via Scoop.it – Story and Narrative

When I first learned about the importance of archetypes, I was amazed at how quickly everything seemed to click. My interest in mythology was now applicable to my work in branding and marketing. I began to understand the wisdom these universal, iconic figures held and wanted to find a way to tap into that power by using archetypes as a way of explaining ideas and defining brands.
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