Comments on: An Email For My Social Media Marketing and PR Friends http://www.greggmorris.com/an-email-for-my-social-media-marketing-and-pr-friends Reinventing Yourself and Your Business... Fri, 30 Jul 2010 23:48:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jayme Soulati http://www.greggmorris.com/an-email-for-my-social-media-marketing-and-pr-friends/comment-page-1#comment-15672 Jayme Soulati Mon, 29 Mar 2010 15:30:32 +0000 http://www.greggmorris.com/?p=4105#comment-15672 I love what this post has prompted. Rather than tell SMBs what to do, I will kindly encourage and lead them toward how. I love what this post has prompted. Rather than tell SMBs what to do, I will kindly encourage and lead them toward how.

]]> By: Gregg http://www.greggmorris.com/an-email-for-my-social-media-marketing-and-pr-friends/comment-page-1#comment-3780 Gregg Thu, 07 Jan 2010 19:39:09 +0000 http://www.greggmorris.com/?p=4105#comment-3780 Hi Eric, Thanks for stopping by and sharing your take on that. It's interesting that you should say what you did about ROI since I have seen a lot of blog posts predicting that 2010 will be the year of Social Media ROI. I'm about to follow the links you've provided. As a quick aside, did you happen to see David M. Scott's post on ROI this morning? "Epic ROI rant" http://j.mp/86UfZ2 Hi Eric,

Thanks for stopping by and sharing your take on that. It’s interesting that you should say what you did about ROI since I have seen a lot of blog posts predicting that 2010 will be the year of Social Media ROI. I’m about to follow the links you’ve provided. As a quick aside, did you happen to see David M. Scott’s post on ROI this morning? “Epic ROI rant” http://j.mp/86UfZ2

]]> By: Eric Goldman http://www.greggmorris.com/an-email-for-my-social-media-marketing-and-pr-friends/comment-page-1#comment-3778 Eric Goldman Thu, 07 Jan 2010 19:30:53 +0000 http://www.greggmorris.com/?p=4105#comment-3778 Gregg; What a fresh and interesting take on the issue - thanks for posting it and thanks to the email's author. Obviously from his statements, he is talking about b2c SMBs, as opposed to b2b companies. And while the situation is different for b2bs (more than 90% of their buyers begin their search for a solution online), I do believe that all businesses these days suffer from the "deal with that alligator biting my ass" before we can get out of the swamp. But having said that, I also believe that in the b2b world, it's imperative to get into Social Media Marketing (SMM), SEO and PPC and even offline traditional media outlets if they work for you. Leave no stone unturned is a good motto. But, as you and the email author say, one has to have the time to do this. What better way to manage this problem than by using the most trusted and proven measurement to determine whether to do something or not? I'm talking of ROI, of course. We advise all of our SMB clients to get involved in online marketing (SEO, SMM, PPC, blogging, LinkedIn, Twitter, etc.) because you have to to stay current and viable. But measure everything, especially the ROI of every campaign element, so that you can learn to do more of the campaigns with great ROI, and thus lose the campaigns with poor returns. Okay, you're excused for muttering, "yes, but just how do you calculate ROI for marketing campaigns?" Seems most people think it can't be done. So many of the people we talk to said this, that we decided to write a few posts to dispel this notion. If you are interested, each post covers a different aspect of calculating ROI. Here is a link to the 2nd one, (all three are linked so you can find them easily enough from this one), which provides a list of the 10 best free ROI calculators on the web: http://bit.ly/7fwBkF. And if you are thinking about running a SMM campaign, here's a link to a formal Process Specification for how to do just that: http://bit.ly/SMMProcess Gregg;
What a fresh and interesting take on the issue – thanks for posting it and thanks to the email’s author.
Obviously from his statements, he is talking about b2c SMBs, as opposed to b2b companies. And while the situation is different for b2bs (more than 90% of their buyers begin their search for a solution online), I do believe that all businesses these days suffer from the “deal with that alligator biting my ass” before we can get out of the swamp.
But having said that, I also believe that in the b2b world, it’s imperative to get into Social Media Marketing (SMM), SEO and PPC and even offline traditional media outlets if they work for you. Leave no stone unturned is a good motto. But, as you and the email author say, one has to have the time to do this. What better way to manage this problem than by using the most trusted and proven measurement to determine whether to do something or not? I’m talking of ROI, of course. We advise all of our SMB clients to get involved in online marketing (SEO, SMM, PPC, blogging, LinkedIn, Twitter, etc.) because you have to to stay current and viable. But measure everything, especially the ROI of every campaign element, so that you can learn to do more of the campaigns with great ROI, and thus lose the campaigns with poor returns.
Okay, you’re excused for muttering, “yes, but just how do you calculate ROI for marketing campaigns?” Seems most people think it can’t be done. So many of the people we talk to said this, that we decided to write a few posts to dispel this notion. If you are interested, each post covers a different aspect of calculating ROI. Here is a link to the 2nd one, (all three are linked so you can find them easily enough from this one), which provides a list of the 10 best free ROI calculators on the web: http://bit.ly/7fwBkF.
And if you are thinking about running a SMM campaign, here’s a link to a formal Process Specification for how to do just that: http://bit.ly/SMMProcess

]]> By: Gregg http://www.greggmorris.com/an-email-for-my-social-media-marketing-and-pr-friends/comment-page-1#comment-3761 Gregg Wed, 06 Jan 2010 11:54:31 +0000 http://www.greggmorris.com/?p=4105#comment-3761 Mark, yes, I see successes as well but he and I have had many a conversation around this subject and plain and simple, he's right. That small business, supposedly the backbone of our economy, just doesn't have the time it takes. Or maybe a better way to put that would be that they could make the time if they saw a potential payback. From their standpoint, all of the Marketing, PR and Social Media types spend all of their time blogging about themselves and their businesses and then tweeting each other about the same. It's hard to argue that point, some successes or not. Mark, yes, I see successes as well but he and I have had many a conversation around this subject and plain and simple, he’s right. That small business, supposedly the backbone of our economy, just doesn’t have the time it takes. Or maybe a better way to put that would be that they could make the time if they saw a potential payback. From their standpoint, all of the Marketing, PR and Social Media types spend all of their time blogging about themselves and their businesses and then tweeting each other about the same. It’s hard to argue that point, some successes or not.

]]> By: Social Media Marketing http://www.greggmorris.com/an-email-for-my-social-media-marketing-and-pr-friends/comment-page-1#comment-3759 Social Media Marketing Wed, 06 Jan 2010 09:22:41 +0000 http://www.greggmorris.com/?p=4105#comment-3759 A neighborly thank you in the form of a private email or a public comment. ... A neighborly thank you in the form of a private email or a public comment. …

]]> By: Mark W Schaefer http://www.greggmorris.com/an-email-for-my-social-media-marketing-and-pr-friends/comment-page-1#comment-3754 Mark W Schaefer Wed, 06 Jan 2010 02:41:10 +0000 http://www.greggmorris.com/?p=4105#comment-3754 wow. love this reality check. I hear the same thing in a lot of places ... but I also see successes. got my wheels turning here Gregg. Think we just might have my next blog riffing around somewhere here : ) wow. love this reality check. I hear the same thing in a lot of places … but I also see successes. got my wheels turning here Gregg. Think we just might have my next blog riffing around somewhere here : )

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