Analytics Should Tell Stories and Compel Action

Via Scoop.it – Story and Narrative

Stories are all around us. Our minds are just WAITING for stories we want to hear. We tell ourselves stories to align to our worldviews. If we walk around a small town and see a bookstore that is closing, we may immediately say to ourselves “Amazon just killed another indie bookstore.” But that is just a story. Perhaps the reality of that indie bookstore is that they are moving, or the owner is retiring, or the landlord raised the rent 1,000%, or it was grossly mismanaged for a decade, or a combination of other reasons. But we wanted to hear the story of the evil behemoth (Amazon) crushing the little guy (the indie bookstore) because it aligns with a story we tell ourselves about the world, and our place within it. Perhaps we see ourselves as “the little guy,” which is why we immediate jump to blame Amazon if a small bookstore closes.
Via wegrowmedia.com