Brand Storytelling: Why Words Matter as Much as Design

by Gregg on November 1, 2012

See on Scoop.itStory and Narrative


While great design might lure someone in, it’s not enough to sustain a real relationship. Find out why brand storytelling is essential for content success.

 

As important as a captivating design is to your content marketing, stories (and the words that tell them) are what make people decide if they like you, if you understand their needs, and if they want to do business with you. Brand storytelling can’t be done with visuals alone.

 

While great design might lure someone in, it’s not enough to sustain a real relationship. People communicate through conversation, and the words are essential to that dialogue.


See on www.contentmarketinginstitute.com

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