Business Essential You Might Be Missing

Via Scoop.it – Story and Narrative

[A good grasp of storytelling structure will help knit all of this together.]   A Silicon Valley CEO tells how he learned that company values aren’t a nice add-on. They’re mandatory to holding your business together.   You’ve got the idea for a company and posess the necessary skills. Maybe you even have money, co-founders and a solid business plan, but one Silicon Valley CEO says there’s one additional, essential ingredient your new company might be missing: values.
Via www.inc.com