- The 6 Real Benefits Of Using Social Media For Business
Published: April 14, 2010Source: Silicon Alley InsiderMore and more businesses are developing an active social media presence.
Yet, since many would argue that it’s impossible to measure ROI on most social media campaigns, you might still be wondering about the ta… - With New Developer Agreement, Apple Unlevels the iAd Playing Field
Published: April 14, 2010Source: EpicenterSteve Jobs unveiled the iAd platform last week, which unlike competing ad networks, will be able to gather usage analytics from iPads, iPhones and iPod Touches (photo courtesy of the Associated Press).
Apple to… - The Difference Between Bloggers and Journalists
Published: April 14, 2010Source: Social Media TodayA lot of people have been trying to figure out the difference between bloggers and journalist. There seems to be a feeling among some that bloggers are less important than journalist. Others feel …
- Twitter to Developers: Attach Any Data You Want to Tweets
Published: April 14, 2010Source: Mashable!Metadata has long been part of Twitter applications. Viewing conversation threads or learning about a user’s location has changed how users interact with content and have provided third party app developers…
- Twitter Launches Places, Annotations, User Streams for Developers
Published: April 14, 2010Source: GigaOMTwitter will soon give developers access to streams of user activity on its system, and allow them to create their own annotations to send along with tweets, Twitter’s director of platform Ryan Sarver said at…
- Spreadsheets on the Go with Numbers for iPad
(PC World)Published: April 14, 2010PC World – The Apple iPad tablet has sparked passionate debate regarding whether it can be a productive business tool, or is merely a consumer toy–a glorified iPod Touch with a thyroid condition. To make an at… - How Loan Servicers Milk the Foreclosure-Prevention Program
Published: April 14, 2010Source: SeekingAlpha.com: Home PageFelix Salmon submits: If there’s one consistent villain in the tale of attempts to minimize home foreclosures, it’s the loan servicers. They lose paperwork, they foreclose on homes they have no right to…
- Manage a Group Twitter Account With BirdHerd — Invites for WWD Readers
Published: April 14, 2010Source: WebWorkerDailyBirdHerd, a tool that aims to make managing group Twitter accounts easier for companies and teams, today enters a month-long final round of private beta testing ahead of its public launch. And we have an exclus…
- Twitter Adds Places To Its Geo-Tweets, Just Don’t Call It A Check-In
Published: April 14, 2010Source: TechCrunchTwitter is moving into Foursquare and Gowalla’s territory. CEO Evan Williams just announced at Chirp that it is starting to add places as a geo-location feature. Twitter turned on geo-location for developer…
- Twitter Launching “Points of Interest” to Tie Tweets to Places
Published: April 14, 2010Source: Mashable!Earlier this year we predicted that Twitter would use geotagging to identify physical places via Twitter, and today Evan Williams announced at the Chirp conference that the company is doing just that with its…
- Twitter Search Is Bigger Than Bing And Yahoo Search Combined*
Published: April 14, 2010Source: Silicon Alley InsiderAt 19 billion, Twitter does more search queries each month than Microsoft’s Bing and Yahoo combined, according to Search Engine Land’s Danny Sullivan, reporting from Twitter’s developer conference, Chirp.
Accor… - Twitter Finally Reveals All Its Secret Stats
Published: April 14, 2010Source: Silicon Alley InsiderWhen Twitter opened up its developers conference, it dropped a ton of stats on people in the audience.
We’ve assemble the relevant slides into a gallery here.
Click through to see all the stats about Twitters g… - Ted Koppel: The news industry is a disaster
Published: April 14, 2010Source: The InquisitrTed Koppel at the BBC
On April 12 Pew Research released a report concerning the news industry and how the executives in the industry look to the future of news. The over all impression of the report isn’t all… - Got a Big Idea? Tell the White House on Twitter
Published: April 14, 2010Source: GigaOMThe White House, after reaching out to scientists for their views on what big ideas the government should tackle, is now asking average citizens to speak up about federal priorities, and one of the ways they…
- CRM Quote du Jour
Published: April 14, 2010Source: MSDN BlogsOn average, sales and marketing costs average from 15%-35% of total corporate costs. So the effort to automate for more sales efficiency is absolutely essential. In cases reviewed, sales increases due to advan…
- Content and Usability
Published: April 14, 2010Source: Search Engine JournalIt’s not always an obvious connection, but the content on your website affects its usability. How? The easiest way to think about it is by putting yourself directly in the user’s seat. Think about…
- Twitter’s Entire Archive Headed to the Library of Congress
Published: April 14, 2010Source: ReadWriteWebThe U.S. Library of Congress announced this morning via its official Twitter account that it will be acquiring the entire archive of Twitter messages back through March 2006. In addition to a massive printed c…
- The Seesmic Squeeze: how a company responds to market changes in Twitter’s ecosystem (Robert Scoble/Scobleizer)
Published: April 14, 2010Source: TechmemeRobert Scoble / Scobleizer:
The Seesmic Squeeze: how a company responds to market changes in Twitter’s ecosystem — Take a pile of carbon and apply enough heat and pressure and youll get diamonds. Of c… - Using Inbound Marketing & Social Media to Execute Corporate Strategy
Published: April 14, 2010Source: Social Media TodayWhy Marketing is Going Social First
As of now, the marketing function has been the first to enter into the social media sphere. As the business function charged with communicating between brand and… - RipCode Brings Streaming Flash Video to iPhone & iPad
Published: April 14, 2010Source: ReadWriteWebFor websites that find themselves stuck in the middle of the ongoing feud between Apple and Adobe, there might be another way out of the mess – Ripcode. According to the company, its latest product is a server-…
- Analysis: Promoted Tweets = Real-Time Promotions + Reputation Management
Published: April 14, 2010Yesterday Twitter unveiled a major milestone in its monetization strategy: Promoted Tweets. Smart folks like Peter Kim, Jeremiah Owyang, John Battelle and Steve Rubel are already on record with some initial,…
- Mobile Internet will be bigger than desktop Internet in 5 years. What about discoverability?
Published: April 14, 2010Source: Socialize MobilizeYesterday, veteran Internet industry analyst, Mary Meeker (who has been covering the Internet since Netscape days), and the team from Morgan Stanley published a new Internet Trends report. The full report is…
- Social media careers: Education and experience are a winning combination
Published: April 14, 2010Source: SmartBlog On Social MediaSmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
Last week’s poll question: A number of… - Google Upgrades Its Twitter Search Features
Published: April 14, 2010Source: Mashable!Google’s adding an intriguing new feature to its Twitter search options –- the ability to “replay” a moment in time to see what people were tweeting about a given topic at any point between the present…
- What Websites Do You Like? New Twitter Tool Will Tell You
Published: April 14, 2010Source: ReadWriteWebThe Website Taste Predictor is a new Twitter tool that analyzes your Twitter account in order to recommend websites you would like. The project uses Twitter’s OAuth authentication protocol to access your Twitte…
- What My Boss Doesn’t Get About Social Media
Published: April 14, 2010Source: Liz Strauss at Successful BlogMy Failure to Sell SOBCon2010 to My CEO
A Guest Post by Old Lady Swenson
(not her real name)I’m coming off of a failed sale of SOBCon2010 to my CEO. I thought I had done a stellar job of selling the event…
- Three Trends Slates Will Accelerate
Published: April 14, 2010Source: The Steve Rubel StreamA little over a week ago I moved my MacBook Air off my desk at home and jumped in using a slate to cover 90% of my work/personal needs (basically I just use my laptop to manage the slate). In the office, I on…
- Review: OmniGraffle and OmniGraphSketcher for iPad
Published: April 14, 2010Source: MacworldCreating and editing diagrams and wireframes with OmniGraffle for iPad feels fun and functional, with an astounding amount of features at your disposal. OmniGraphSketcher is mostly a delight to use if you need…
- More Absurd Social Media Analysis – The Value Of A Fan
Published: April 14, 2010Source: The Future BuzzI wrote the other week that the idea of time normalization in social media is a fallacy. But it goes further than just time being a fallacy. The marketing industry is obsessed with looking for normalization…
- Changes Come to Yelp
Published: April 14, 2010Changes Come to YelpThis content from: Duct Tape Marketing
Marketing podcast with Luther Lowe (Click to play or right click and “Save As” to download – Subscribe now via iTunes
The online review site Yelp… - The Key to Social Media Success is Just 2 Letters
Published: April 14, 2010I’m sitting in a restaurant in Cincinnati recently, surrounded by televisions with the sound turned down. The bartender approaches, and asks if I’d like to hear the TV. I say “sure” expecting him to sau…
- Optimize Your Brand for Sharing and Social Search in 11 Steps
Published: April 14, 2010Source: Brian SolisIn Part One, we focused on how to make your brand findable and shareable in social media. A white paper by Gigya validates the shift to, and resulting importance of, social search and its dependence on crowd p…
- Build a Stronger Network
Published: April 14, 2010Source: JournalisticsHow many people did you meet last week? How many people have you had a meaningful conversation with this week? Who have you helped this week? These are questions I ask myself all the time.
For… - For S.C. Johnson, Brand Evangelists? Frenemies?
Published: April 12, 2010Source: BackPocket from ProphetMediaPost Publications, April 13, 2010 — People with cats and dogs spend much of their lives removing hair from furniture and clothing — and for some who have discovered Pledge Fabric Sweeper for Pet Ha…
- Private practice medicine will soon become extinct
Published: April 14, 2010Source: KevinMD.comI’ve written previously that the days of the private practice physician are numbered.
A detailed piece from the New York Times confirms the exodus.
Young doctors, who are burdened with medical school debt exc… - Soros Says Bank ‘Oligopoly’ Should Be Broken
Published: April 14, 2010Source: DealBookGeorge Soros, the billionaire financier, called for the “oligopoly” formed by the four biggest U.S. banks “to be broken up,” Bloomberg News reported.
- Local Business Marketing: Three Most Important Tips for Local Business Listings
Published: April 14, 2010Source: Daily SEO TipIf you are a business dependent upon the local consumer for your revenue, then local business listings at multiple local listing websites is an important local business marketing tool for you. A few importa…
- Expose yourself…
Published: April 14, 2010Source: Seth's BlogWith so many options in media, interaction and venues, you now get to choose what you expose yourself to.Expose yourself to art, and you’ll come to appreciate it and aspire to make it.Expose yourself to anonymo…
- The SEO manifesto
Published: April 14, 2010Source: Posts from the Econsultancy blogAs the political parties proudly launch their manifestos, outlining their principles, aspirations and plans should they win power, I’ve decided to write an SEO manifesto for long-term website success. If you w…
- To Steve Or Not To Steve?
Published: April 13, 2010Source: TechCrunchThe Steve Jobs school of management is back in vogue. According to the most recent surveys, the business person young people most admire is the 55 year-old Jobs, not the 25 year-old CEO of Facebook, Mark Zucker…
- The Number of People Giving Up TV for the Web Is Slowly Gaining Pace
Published: April 13, 2010Source: TechdirtA new report estimates that some 800,000 American households now watch TV only via the Web, as the move to abandon cable, satellite or OTA broadcasts starts to gather pace. This represents a small percentage of…
- Promoted Tweets and the Next Ad Recovery
Published: April 13, 2010Source: Ross Mayfield's WeblogA lifetime ago I worked on an Eastern European telecom group’s IPO and one of my favorite slides in my deck was borrowed from Goldman Sachs to paint the picture of a Multimedia Cycle. Yes, I said multimedia, bu…
- 10 Smart Clothes You’ll Be Wearing Soon
Published: April 14, 2010Source: ReadWriteWebIn the emerging Internet of Things, everyday objects are becoming networked. Clothing is no exception. It’s still early days for Web-enabled clothes – the best example so far is the Nike+ running shoe, which co…
- Maybe We Need To Ease Up On The Advertising
Published: April 13, 2010Source: Six Pixels of Separation – Marketing and Communications Insights – By Mitch Joel at Twist ImageWhen you play in the Social Media sphere, a lot of people will refer to advertising as interruption-based marketing. No one likes to be interrupted.
It has been a huge week for the online advertising community…
- Twitter ads and the end of mankind
Published: April 13, 2010Source: {grow}The web comments about the announcement that Twitter will have ads on their searches (as a start) were about evenly split between “ho hum” and “disgust.” This comment is pretty typical of the disgust…
- Does Marketing Make You Stupid?
Published: April 13, 2010Source: The Ad Contrarian
- Exclusive to all readers: the ultimate list of iconic marketing hyperboles!
Published: April 14, 2010Source: goodcopybadcopyI know you want to give your business the best possible chance, but please don’t resort to describing it in the clichéd, exaggerated terms that every one else out there seems to want to use. Spend five secon…
- 22 Twitter revenue streams – monetizing tweets
Published: April 13, 2010Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? Two, how can Twitte…
- Defining Public Relations
Published: April 14, 2010Source: Soulati – 'TUDE!On so many blogs I see the definition of public relations is confusing to folks, especially since the advent of social media. I’m not surprised; I’ve spent the last 26 years educating peopl…
- New Architect Journal Released
Published: April 14, 2010Source: MSDN BlogsTwo weeks ago a new issue of The Architecture Journal was published . It’s themed on Architecture Modeling and Processes, preluding the launch of Visual Studio 2010 announced yesterday. It is featuring 7 new…
- Inspiring showcase of 30 email newsletters designs – http://bit.ly/bKplhq (via @jophillips)
Published: April 13, 2010Inspiring showcase of 30 email newsletters designs – http://bit.ly/bKplhq (via @jophillips)
- The Secret Behind Apple’s New MacBook Graphics [Apple]
Published: April 13, 2010Source: GizmodoThe new Intel Core i5/i7 MacBooks come with “automatic graphics switching technology” to instantly toggle between Intel’s onboard graphics and more powerful Nv…
- Five Reasons Social Media Marketing Comes Last
Published: April 13, 2010Source: Junta42 Content Marketing blogMy friend Shama Kabanis book, The Zen of Social Media Marketing, officially comes out this week. I was one of the lucky ones to receive a review copy and I can tell you its worth the read.
Ive been foll…
- An Open Letter to Steve Jobs
Published: April 13, 2010Source: Web Analytics DemystifiedDear Mr. Jobs,
As a very loyal Apple customer and user of your products I want to thank you for all that you’ve done for computing in general. Your attention to detail and your vision have resulted in many of… - Tweets at 35,000 Feet: How Virgin America Uses Promoted Tweets
Published: April 13, 2010Source: Mashable!Promoted Tweets are now live. Yet most of us are still generally curious about how this will work in the wild.What does this mean for partner advertisers? Are our search results and Twitter streams going to be…
- Bit.ly Links Get Clicked 3.4 Billion Times A Month, New Features Coming
Published: April 13, 2010Source: TechCrunchThe default link shortener on Twitter, bit.ly, just keeps getting bigger. In March, 3.4 billion bit.ly-shortened links were clicked on, up from 2.7 billion in February and only 87 million a year ago. Yesterd…




















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