- Does Your Company Need a Digital Readiness Checklist?
Published: February 9, 2010Source: The ConversationBack in mid-2006, a friend of mine, Dave Senay, became CEO of one the world’s most celebrated strategic communications firms, Fleishman Hillard. Upon assuming his new role, he asked himself a fascinating questi…
- Wikimedia Strategy: Ideas for Strengthening Online Communities
Published: February 9, 2010Source: The ConversationFor those of you who have been following Wikimedia’s open strategy initiative on this blog, you’ll know that one of the goals of the work has been to strengthen the health of the Wikipedia community of contribu…
- Blog Like a Cartoonist – Six Stunning Secrets to Help You Break Through Bloggers Block
Published: February 9, 2010Source: ProBlogger Blog TipsAnd now for a guest post with a difference from Cartoonist Mark Anderson from Andertoons.com who created this comic to illustrate the writing techniques he uses to create his cartoons, and how they can help blo…
- Google Buzz: Competitors and Experts React
Published: February 9, 2010Source: Mashable!GMAIL USERS: You can now follow Mashable’s official Google Buzz profile here: http://www.google.com/profiles/mashableIt’s no shocker that the web is buzzing about Google Buzz (terrible pun intended), Google…
- What Do We Want? Our Data. When Do We Want It? Now!
Published: February 9, 2010Source: EpicenterPredictions about the appeal of cloud computing were on the money. We increasingly share, communicate, socialize and entertain ourselves with software and media on remote servers rather than on our own compute…
- The 5 Types Of IT Company Data You Should Pay Attention To
Published: February 9, 2010Source: Silicon Alley InsiderMark Peter Davis is a New York City VC and member of the DFJ Gotham Ventures team. This post originally appeared on his blog, and it is republished here with permission.
Tech-lite companies often rely on data t… - How Google Buzz is Disruptive: Open Data Standards
Published: February 9, 2010Source: ReadWriteWebGoogle rolled out a social stream service today called Buzz. It looks on the surface like Facebook, FriendFeed and other stream reading and writing services. It will compete with Facebook and Twitter. Under…
- Why Online Retailers Must Be On Facebook
Published: February 9, 2010Source: Social Media OptimizationInteresting data in the ForeSee Results 2010 Social Media Report. Some of the key findings in the study, which looked at nearly 10,000 visitors to the biggest e-retail websites in the United States, include:…
- 11 Social Media Mistakes Your Company Must Avoid
Published: February 9, 2010Source: Silicon Alley InsiderUsing social media for marketing is easy, right?
Not necessarily.
Read the rest of this story »See Also:Guy Kawasaki: How To Get Famous And Make Millions With TwitterThe 6 People You’ll Meet On TwitterFacebook… - What We All Lost When Business Lost Respect
Published: February 9, 2010Source: The ConversationI want to explore the growing malaise around business, in particular in widely-held, publicly traded corporations. I believe we have migrated — quite by accident — to a set of conditions such that in order…
- If Google Wave Is The Future, Google Buzz Is The Present
Published: February 9, 2010Source: TechCrunchSee our live notes from today’s Google Buzz event here.
Google has a problem. Despite having their hands in just about everything online, they’ve never been able to tackle what is a key part of the fabric… - Tweeting a book by its cover
Published: February 9, 2010Source: CNET News.comAn indie magazine in Brooklyn has launched a Twitter account that broadcasts what books people are reading on the New York subway–an attempt to show that e-readers have their voyeuristic disadvantages.
- Personal Brands: Be Ready to Answer This
Published: February 9, 2010In Sunday’s New York Times, the least likely person in American business is interviewed in the Corner Office column.
She’s Susan Docherty, who “leads” General Motor’s US sales, service and marketing t… - 13 Ways To Get Your Blog Posts Retweeted
Published: February 9, 2010Source: TwiTipWhat’s the big deal about getting retweeted? If you have a ton of followers who are engaged, and you’re happy, then why should you care if they retweet your junk?
If you’re using Twitter for business reas… - Why Businesses Still Aren’t Engaging Online With Their Customers
Published: February 9, 2010Source: Liz Strauss at Successful BlogA Guest Post by Frank Angelone
Are you a business? Whether you are a large corporation or a small business, you should be engaging with your customers. As many already know, the best way to engage with…
- Does Writing for People Work for SEO?
Published: February 9, 2010Source: CopybloggerHang around web writing circles for any length of time, and the inevitable “write for search engines or write for people” debate comes up. It’s a bit strange, really.
Last time I checked, it’s people w… - Are Journalists Really On-Board With Social Media?
Published: February 8, 2010Source: JournalisticsIt would seem that journalists have embraced social media wholeheartedly. There is no shortage of journalists on Twitter. Most journalists produce content for blogs and share links to their posts across social…
- How Comcast Approaches Social CRM
Published: February 8, 2010Source: Social Media GlobetrotterSince I’m speaking on the topic of Social CRM at the New Comm Forum in April, I decided to reach out to a few folks to get their ideas and impressions on what’s going on in the space. One of the people…
- The Age of the Complicator, Part 1
Published: February 8, 2010Source: The Ad Contrarian
- The rules of email engagement: part two
Published: February 9, 2010Source: Posts from the Econsultancy blogA couple of weeks ago I posted a piece on the rules of email engagement, very
much laying out fairly broad thoughts on the subject.
Now I want to
follow up with a more pointed ‘plan’ that, if followed, wil… - How to explain what you do for a living
Published: February 9, 2010Source: Direct Creative BlogWhen I go to parties, people always ask what I do for a living. When I tell them “direct marketing,” they nod, but I know they’re clueless.
People don’t really know the difference between the various fl… - ViralHeat: Social Media Analysis for the Budget-Minded Soul
Published: February 9, 2010Source: ReadWriteWebThese days, the words “social media campaign” are on the lips of everyone around, from media professionals to small business owners to college students in coffee shops. While the idea of a social media campaign…
- Ten Myths of Apple’s iPad: 7. It needs cameras
Published: February 8, 2010Source: RoughlyDrafted MagazineDaniel Eran Dilger
Here’s segment seven in my series taking on iPad myths: no the iPad doesn’t need a camera for video conferencing.
Ten Myth of Apple’s iPad: 1. It’s just a big iPod touch
Ten Myth of A… - Understanding What’s Scarce And What’s Not…
Published: February 9, 2010Source: TechdirtA bunch of folks sent over Jeff Jarvis’ recent blog post entitled stop selling scarcity, which I actually think is slightly misleading. If you read the details, he’s actually saying that you should very much s…
- Google Caving On Its Bookstore Terms (GOOG, AMZN, AAPL)
Published: February 9, 2010Source: Silicon Alley InsiderBefore Amazon caved on e-book pricing, and before Apple debuted the iPad, Google was talking to publishers about its own e-book store called Google Editions.
Google was going to give publishers 63% of the sale… - The Ten Biggest Advertising Publishers On The Web
Published: February 8, 2010Source: TechCrunchLast year, Yahoo still dominated display advertising on the Web in terms of sheer number of ad impressions on its properties, but social networking sites MySpace and Facebook came on strong. Some new data from…
- Watch The Science of Social Media Marketing Webinar on YouTube
Published: February 8, 2010Source: Dan ZarrellaA combination of much of the research I’ve been doing for the past 3 years, my “Science of Social Media Marketing” presentation is one of my favorite to give. It combines statistics, marketing, history, m…
- What’s Old is Nude Again
Published: February 8, 2010Source: Doc Searls WeblogIn Social Media Crisis Management By This Fluid World, Jonathan MacDonald reviews his own reporting of a real-life incident in the London Underground — and what happened next, as the ripples spread. Good stuf…
- Must-have features for Twitter-killing
Published: February 8, 2010Source: Scripting NewsIn October 2009, after 2.5 years of using Twitter every day, I wrote a piece that explained the limits of Twitter that we’ll have to look past Twitter to see solved, because Twitter doesn’t seem to be trying to…
- 3 Apps For Collaborating on Scripts Online
Published: February 8, 2010Source: WebWorkerDailyHere are some apps that provide useful ways to collaborate online on writing scripts for anything from short promotional corporate videos to full-length motion pictures. Sure, there are many ways to accomplish…
- The Economist Notices That The Patent System Is Hindering Innovation And Needs To Be Fixed
Published: February 8, 2010Source: TechdirtA whole bunch of you are sending in one of the first mainstream articles I’ve seen on patents that gets almost (but not quite) everything right. The Economist has a wonderful piece that clearly explains why pa…
- 5 Levels of Effective Communication in the Social Media Age
Published: February 8, 2010Source: Mashable!Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age. Mashable readers can use cod…
- Social Media Score Card: How the Super Bowl Advertisers Performed
Published: February 8, 2010Source: Mashable!Although all is said and done when it comes to football this season, such is not the case for the Super Bowl advertisers.We’re now entering the entertaining aftermath of the Super Bowl ad showdown, and thanks…
- How to Choose the Right Category in Google’s Local Listings
Published: February 8, 2010Source: Small Business Search MarketingOne of the most important things a small business can do with its listing in the Google Local Business Center is choose the right category(ies). In fact, “Associating LBL w/Proper Categories” scored very hi…
- Magazine Stand Sales Plummet By 9 Percent
Published: February 8, 2010Source: Silicon Alley InsiderWho buys magazine at a newsstand these days?
According to the Audit Bureau of Circulations, not too many people. Their study of 472 U.S. titles showed that newsstand sales went down 9.1% to just 39.3 million in… - Curatorr: A Twitter Tool for Media Companies
Published: February 8, 2010Source: ReadWriteWebLately, quite a few TV channels – like CNN – have replaced their man-on-the-street interviews with the cheaper solution of just doing a Twitter search and displaying the results on TV. Curatorr’s mission is to…
- Overcoming the social media fear factor (Part 2 of 3)
Published: February 8, 2010Source: WebGuild RSS for Social Media8, 2010/ Troy Media/ —Social networking is becoming globally pervasive, too big a force to ignore. Here are a few statistics to give you a sense of how …
- Entrepreneurs: Beware of Vanity Metrics
Published: February 8, 2010Source: The ConversationIn previous posts, we discussed the common challenges that entrepreneurs face — from those in the garage to innovators inside large companies. In order to tell if we’re making progress, we turned our attentio…
- How To Make An Awesome Corporate Blog
Published: February 8, 2010Source: Silicon Alley InsiderThere are a lot of really awful corporate blogs out there. Don’t make yours one of them.
You’ve seen them: all the robotic press releases, boring business jargon, and complete lack of personality. Yuck.
Re… - SEO: Content is King; Social Media: Context is King
Published: February 8, 2010Source: RyanSpoon.comWhile leading natural search strategy at eBay, we had a motto: Content is King. It wasn’t a unique tagline – even CKX, Inc (American Idol, Elvis Presley, etc) stands for “Content is King”.
While at the… - Are You Customer-Averse?
Published: February 8, 2010Source: Conversation AgentWe all know the story of how Comcast went from customer-averse to customer-friendly. It started online with a person, and it’s making its way to the rest of the organization. You will agree with me that Comca…
- 3 Places to Discover New and Relevant Content
Published: February 8, 2010Source: WebWorkerDailyWeb workers are a busy group, and it can be too easy to get buried in our work while rarely surfacing to keep up with the latest news, trends and other information that we should be learning. While I love my RS…
- Want to Learn? Learn to Teach
Published: February 8, 2010Source: SuzemuseI sort of fell into the whole teaching thing.
I never had aspirations to actually BE a teacher. I wasn’t a great student, after all. Sure, I didn’t skip classes, mostly got my homework done on time, but my… - Marketing on the cheap thanks to spontaneous (mainstream) internet culture
Published: February 7, 2010Source: WikinomicsViral marketing seems like something of the holy grail for advertisers: it’s very cheap, turns peers into pushers, and is impossible to stop once it attains gains enough inertia. But designing a message to go…
- StopTweet: A Customizable Spam Blocker for Twitter
Published: February 7, 2010Source: ReadWriteWebAre you suspicious of those sexy avatars and “marketingbizpro” accounts following you on Twitter, but don’t have the time or inclination to block and report them one by one as they pop up?
We’ve just found a n…
- EdgeTheory: The Battle for Real-Time Reporting, Curation
Published: February 8, 2010Source: louisgray.comThe issue of real-time news reporting and curation is becoming increasingly visible and important as news breaks on blogs, Twitter, Facebook and other social media properties. Tonight, Chris Saad and I talked a…
- Super Bowl Ads 2010 [VIDEOS]
Published: February 7, 2010Source: Mashable!YouTube delivered on its promise to upload all the Super Bowl Ads as soon as they aired today, with users voting to choose which one will grace the YouTube front page on Thursday.The tech and web ads were a mix…
- Social Today Feels Like Search A Decade Ago: Lots Of Noise And Lots Of Spam
Published: February 7, 2010Source: TechCrunchA decade ago most of us were using AltaVista or something similar for search. No one was really complaining very much about the huge amount of spam and other noise that cluttered the results because we didn’t…
- My Dream iPad Book Application
Published: February 8, 2010Source: Michael Hyatt’s BlogRecently, Seth Godin blogged on his dream iPad app. I thought I would follow suit and talk about something near and dear to my heart: my ideal iPad book application.
Personally, I was blown away by the iPad de…
- Frightened, clueless or uninformed?
Published: February 8, 2010Source: Seth's BlogIn the face of significant change and opportunity, people are often one of the three. If you’re going to be of assistance, it helps to know which one.Uninformed people need information and insight in order to f…
- Wanna Write? Read Voraciously.
Published: February 8, 2010Source: Altitude BrandingA writing habit is cultivated by two things:
Writing a lot.
Reading even more.The more you write, the more you get to practice flexing vocabulary and voice as well as how to put your ideas into clear thought…
- Link Building Strategies: Checklist
Published: February 8, 2010Source: Search Engine JournalWhat are your Link Building Strategies? Do you have any? If you do have any, are you following them? Do you have a link building checklist to follow?
These are some questions that you must ask yourself if yo…









