- Legitimizing Your Lackluster LinkedIn
Published: March 18, 2010Over the last few years LinkedIn has evolved to play a central role in professional networking and relationship building. I’ve come to find it very disappointing when I see a profile that loo…
- Useful pattern framework for creating effective online communities – http://bit.ly/8Z7fPv (via…
Published: March 18, 2010Useful pattern framework for creating effective online communities – http://bit.ly/8Z7fPv (via @smashingmag)
- 10 Essential Social Media Tips for B2B Marketers
Published: March 18, 2010Source: Mashable!The B2B Marketing series is supported by the MarketingProfs B2B Forum, where you’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today!*Additional reporting by T…
- Give It to Them Straight: Avoid “Pitching” to Your Board
Published: March 18, 2010Source: ReadWriteWebMore often than not, an entrepreneur with a great idea looking for funding will pitch his or her startup dozens, if not hundreds of times to potential investors. There is an endless amount of resources out ther…
- Marketing on "ROIDs" Part 3: Organizational Leadership
Published: March 18, 2010Source: The ConversationIn one of my first jobs, as a route salesman for Frito-Lay, I once sped my truck through a yellow light at a crowded intersection in Baltimore at rush hour. The district manager who was training me said, “You s…
- Millward Brown: Only 15% of ads go viral online
Published: March 18, 2010Source: Posts from the Econsultancy blogChasing viral video success can be a thankless task. The rewards are abundant, but chances of success are pretty low. In fact, according to a new study from Millward Brown, the success rate for viral campaigns…
- Pageviews Are Dead: Here’s What You Should Be Tracking Instead
Published: March 18, 2010Source: Silicon Alley InsiderIn a recent post for ReadWriteWeb, Tim Trefren, founder of Mixpanel analytics service, writes that focusing on pageviews is no longer an effective business strategy.
If your business sells a product online, the… - How to Create a Killer Company Blog
Published: March 18, 2010Source: Social Media TodayAre you blogging but not sure why?
Not seeing business impact from creating blog posts?
Wondering how and why to blog for your company?
With a few quick yet critical fixes, yo…
- Does PR Make a Difference?
Published: March 18, 2010Source: Richard Edelman – 6 A.M.My number one issue is childhood obesity. My mother has struggled with her weight for her entire adult life. She even experimented with lock and key on the refrigerator to prevent midnight raids for ice cream….
- What Social Media Users Want [STATS]
Published: March 18, 2010Source: Mashable!Twitterers mostly consume news, MySpace users want games and entertainment, Facebookers are into both news and community and Digg’s audience has a mixed bag of interests.This is all according to online adver…
- Study Shows Brand “Friending” Means Brand Buying
Published: March 17, 2010Source: BackPocket from ProphetIf a new study is to be believed, Facebook’s popularity also rubs off on brands
Brandchannel.com, March 18, 2010 — The results of research on social media and brands by iModerate and Chadwick Martin Bailey… - The Current State of Twitter [INFOGRAPHIC]
Published: March 18, 2010Source: Mashable!Muhammad Saleem is a social media consultant and a top-ranked community member on multiple social news sites. Follow him on Twitter for more social media insights.There is no doubt that Twitter has been a runa…
- Are You Remarkable?
Published: March 18, 2010Source: WebWorkerDailyI’m reading Seth Godin’s new book, “Linchpin: Are You Indispensable?” If you haven’t bought it yet, get it. I’m only on page 80 and have already found it unbelievably useful.
The concept of the…
- Apple exploring iPhone audio text message, walkie-talkie feature (Slash Lane/AppleInsider)
Published: March 18, 2010Source: TechmemeSlash Lane / AppleInsider:
Apple exploring iPhone audio text message, walkie-talkie feature — Apple has been brainstorming a new capability that could allow iPhone users to transmit data — such as simp… - tweetBracket: A Dead Simple Way To Share Your March Madness Picks
Published: March 18, 2010Source: TechCrunchEvery year, we come across dozens of new applications looking to capitalize on March Madness, when millions of basketball fans across the country try to predict the outcome of the heated 65-team NCAA tournament…
- Really Bad Stuff About Social Media
Published: March 18, 2010Source: WebGuild RSS for Social MediaSocial Media continues down a frenetic pace and can do an effective job in engaging people. …
- SEO 101 – Part 12: Everything You Need to Know About Page Content
Published: March 18, 2010Source: (EMP) E-Marketing PerformanceThe following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-…
- An interview with Jason Alexander
Published: March 18, 2010Source: mental_floss BlogJason Alexander is known to TV audiences around the world, of course, as George Costanza on Seinfeld, a role which garnered him six Emmy and four Golden Globe nominations, an American Television Award and two A…
- If you’re into Soviet-era eastern bloc industrial design, you’ll love the Kindle application for the Mac
Published: March 18, 2010Source: Rex Hammock's RexBlog.comAs I’m a Kindle owner who reads a lot of books, and who uses the the Kindle iPhone app while waiting in lines or when I need a screen with back-lighting (let’s say, when ones wife says, “can you turn o…
- Big Pharma still looking for the “social” cure
Published: March 18, 2010Source: Social Media TodayShould drug makers be required to disclose up-front all the potential harmful side effects of new medications within a single, 140-character Tweet? And what about guidance on how to set up a Faceb…
- Michael Lewis’s THE BIG SHORT, visiting the econopocalypse through the lens of LIAR’S POKER
Published: March 18, 2010Source: Boing BoingPenguin* was kind enough to send me a copy of Michael “Liar’s Poker” Lewis’s The Big Short: Inside the Doomsday Machine yesterday, and I’ve just finished it, having stuffed it up my eyeballs as fast as I coul…
- A Day Without Social Media
Published: March 18, 2010Source: Phoenix RisingYesterday I decided to take a day off from social media. I wanted to see what would happen. Would I show signs of withdrawal, be unable to focus as I frantically wondered what was happening out in the Twitte…
- We Don’t Need More Regulations; We Need Better Regulators
Published: March 18, 2010Source: SeekingAlpha.com: Home PageRichard Suttmeier submits: We need new heads for US Treasury, Federal Reserve and the FDIC, not Regulatory Reform. Below I review the important regulations that were created, and then ignored by our regulators….
- That’s What Bea Said
Published: March 18, 2010Source: MetaFilterThat’s What Bea Said
- Viv Magazine Brings Live Action Story Telling To iPad, Thousands Of Other Devices
Published: March 18, 2010Source: The InquisitrViv Magazine doesn’t want to be your typical static magazine, for that matter they don’t even want to be your typical dynamic online mag. Instead the company has decided to combine magazine stories with li…
- Many URL Shorteners Are Slow and Unreliable
Published: March 18, 2010Source: Mashable!Dutch web monitoring company WatchMouse has done a thorough analysis of uptime and performance of 14 major URL shortening services, with quite disheartening results.As it turns out, only two of these (goo.gl a…
- How CTs and MRIs drive health care spending
Published: March 18, 2010Source: KevinMD.comIt’s well known that the use of imaging scans, like CTs, MRIs and PET scans, have been growing at an alarming rate.
But a recent study provides some stark numbers.According to a recent CDC report, “MRI, C…
- ‘Breathe Social’: The New Rules of Relationship Management
Published: March 17, 2010Source: ReadWriteWebDespite the proverbial “the customer is always right,” the relationship between the customer and the company has long been organized for the benefit of the latter. But the ability for companies to completely co…
- The New York Times Partners With Fwix To License Realtime Hyperlocal News Stream
Published: March 17, 2010Source: TechCrunchFwix, a startup that offers a stream of local news that’s updated in real-time, has landed a deal with The New York Times Company to use Fwix’s hyper-local news wire across The New York Times Company’s…
- How to Generate Leads on SlideShare
Published: March 17, 2010Source: Social Media TodayIt will probably come as no surprise that the pre-dominant activity on SlideShare, according to the company’s CEO Rashmi Sinha, who I spoke with recently about the launch of their new branded cha…
- Zarrella’s Hierarchy of Contagiousness
Published: March 17, 2010Source: Dan ZarrellaIf you’re familiar with Maslow’s hierarchy of needs, the title of this post will ring a bell.
I first began to formulate this framework as a model for understanding how ReTweets work (If you’re interested… - Be Your Brand's Blood Transfusion – 30 Second MBA
Published: March 17, 2010Source: Servant of ChaosWe are all time poor. We skim RSS feeds rather than reading blogs. We prowl Twitter in search of answers rather than searching on our own (much to Google’s chagrin). And we look for simple answers to complex…
- Resonance Agents
Published: March 17, 2010Source: Servant of ChaosI am working on a project at the moment which has influence at the very centre of its strategy. But as soon as we mention the word “influence” it brings a whole hierarchy of associations along for the ride….
- The Future of Publishing
Published: March 18, 2010Source: Michael Hyatt’s BlogYesterday, I stumbled across an incredibly simple but brilliant video about the end of publishing. It was produced by the marketing staff at Dorling Kindersley, a division of Penguin Group, for a recent sales c…
- People Really Are Addicted To Facebook: 48% Of Us Check It In Bed
Published: March 18, 2010Source: Silicon Alley InsiderIf you had any doubt the extent to which Facebook, Twitter, and (one or two) other social services have taken over people’s lives, stats like these should put them to rest.
These charts are from a recent study… - Social Media’s Impact on PR continues to grow
Published: March 18, 2010Source: KDPaine's PR Measurement BlogEvery year, I look forward to Michelle Hinson
and Don Wrights paper on the use of social media among PR professionals. For the past five years theyve surveyed PR professionals – members of IPRA, PRSA, IPR…
- Getting Serious About Social Media
Published: March 18, 2010My clients at ExactTarget yesterday published a terrific, free executive briefing called Letter to the C-Suite: Getting Serious About Social Media. It includes a dozen letters written to C-level executives (in…
- Buying A Newspaper And Free News
Published: March 18, 2010Source: Six Pixels of Separation – Marketing and Communications Insights – By Mitch Joel at Twist ImageWould you buy a newspaper?
When word got out that the Montreal Gazette was being put up for sale along with the entire Canwest newspaper family, I immediately asked one of my business partners over at Twist Im…
- Making Social Media Connections, Budgets and ROI
Published: March 17, 2010Source: WebGuild RSS for Social MediaSo when you hear the words social and media, it’s important to remember the pathway that creates an emotional connection from the brand to consumer. …
- Are you leveraging “in-the-moment” marketing?
Published: March 17, 2010Source: {grow}Translation: Reading this blog makes us don native costumes and dance with exuberance
Do you have an “in-the-moment marketing strategy?”
If you don’t, you could be missing one of the biggest opportunities… - Why I Do This
Published: March 17, 2010Source: The Ad Contrarian
- REWORK Podcast with Jason Fried
Published: March 18, 2010REWORK Podcast with Jason FriedThis content from: Duct Tape Marketing
Marketing podcast with Jason Fried (Click to play or right click and “Save As” to download – Subscribe now via iTunes
37 Signals is a… - Are You Getting Typecast?
Published: March 18, 2010Source: Conversation Agent[click on image to enlarge]And is that good for your branding efforts? Getting typecast is an interesting problem in business, especially when you’re looking to grow in new directions. In the beginning, you’r…
- 10 Things Estate Planners Won’t Tell You (10 Things)
Published: March 17, 2010Source: SmartMoney.comThe federal estate tax expired at the end of 2009. What does it mean for you?
- Enable writing with Apple’s built-in NTFS driver
Published: March 17, 2010Source: MacFixItWhile Apple offers a driver to read NTFS volumes, by default it will not write to them. To overcome this, there are several third-party NTFS drivers available, but in Snow Leopard you can also set Apple’s built…
- The Death of the Pageview
Published: March 17, 2010Source: ReadWriteWebThe Web has hit a point where tracking pageviews is useless for startups.
There was a time when all you needed to succeed on the Internet were lots and lots of eyeballs, and the best way of measuring those eye…
- Generation I: Middle Children Of The Information Age
Published: March 17, 2010Source: TechCrunchEvery generation thinks that they are the first. The first to feel this way or that, the first to make this or that revelation, the first to do and make things that we find later have been done and made since…
- 11 Things You Should Never Do Online
Published: March 17, 2010Source: LIVEdigitallyDid you know you could lose insurance benefits from putting photos online? Or that a Tweet can put you in jail? Or that the FBI might be friending you on Facebook? Or that even brand-new…
- 6 Ways Law Enforcement Uses Social Media to Fight Crime
Published: March 17, 2010Source: Mashable!Lon S. Cohen is a freelance writer and is @obilon on Twitter. He’s also the Director of Communications at @ALSofGNY.From felons on Facebook to tips through Twitter, social media is being used more and more b…
- 10 reasons to nix Apple’s iPad in your IT strategy
Published: March 17, 2010Source: MacDailyNewsBrace yourself. Before the month is out, they will be knocking at your door, insisting that Apple’s iPad…
- CHART OF THE DAY: There’s A Reason They Call It ‘Old Media’
Published: March 17, 2010Source: Silicon Alley InsiderMedia industry ad revenue declined 12% year-over-year to $125.3 billion in 2009, according to a report issued by Kantar Media, the WPP-owned research firm formerly known as TNS.
The only major gro… - Predictive Analytics and Politics – Part 1
Published: March 17, 2010Source: Social Media TodayOne of the most interesting applications of Data/Text Mining and Information Extraction is Politics. I started collecting information from various blogs, websites and forums and applying Information E…
- The Evils of Reciprocal Following on Twitter
Published: March 17, 2010Source: Social Media Today“Reciprocal following” is when you follow the people who follow you on Twitter. Sounds harmless, even nice. But don’t be fooled. Many problems are caused by this practise. Reciprocal following shoul…









