Via Scoop.it – Story and Narrative
IIn this edition of AdVison, our very own Mel Carson looks into the crystal ball with Y&R’s David Sable on what to expect for 2012. “Storytelling is getting much more important,” Sable said. With the increasing number of advertising channels entering the market so rapidly, advertisers must now carefully consider how to captivate their audiences without getting lost in the shuffle. Listen in on what Sable has to say on the return to great storytelling and how you can begin penning your own great brand narrative destined for a happy ending:
Via community.microsoftadvertising.com
Story and Narrative: Explorations and Musings on Character, Conflict, and Resolution
Books I’ve Been Reading
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