Via Scoop.it – Story and Narrative

[Where facts and story collide...]   From The Lifespan of a Fact, by writer John D’Agata and Jim Fingal, published in February 2012 by W. W. Norton. In 2005, as an intern at The Believer, Fingal began fact-checking D’Agata’s article on the 2002 suicide of Las Vegas teenager Levi Presley. The book is based on emails exchanged by D’Agata and Fingal. The fact-checked article appeared in The Believer in 2010.
Via www.harpers.org

Via Scoop.it – Story and Narrative

For this month’s Fiction Craft I asked nine authors the following question: How do you approach the use of conflict in storytelling?   Conflict is a fiction. It is an idea that exists in the minds of people. When a fender-bender happens on a busy city street, it is not the two cars involved that feel annoyance or concern, it is the people driving the cars. The event is given meaning by those people only because it has an impact on their lives. Such events can be felt as conflict.
Via www.openbookontario.com

Via Scoop.it – Story and Narrative

I believe that successful content marketing strategies are about quality, not quantity. We need to tell our stories with authenticity and real passion in order to cut through the information overload that buyers are experiencing. Most company stories on web sites lack characters and people to make them real and believable – they don’t draw me in emotionally. What I like about Bosworth and Zoldan’s approach is that they actually teach you how to make your ideas, beliefs and experiences “storiable” using a proven story structure. Their approach shows marketers, as well as salespeople how to develop stories that overcomes buyer skepticism to connect with the emotional brain where trust is formed.
Via www.rockannandgroup.com

Via Scoop.it – Story and Narrative

There’s a lady at my church who is the best teacher I’ve ever seen. She works with a handful of people or a hundred with equal ease. The age of her students makes no difference: toddlers or teens, men and women–and hardest of all, groups with all ages together. In every case, she has them in the palm of her hand, listening, learning and participating enthusiastically. I’ve even seen her teach subject matter that was beyond her normal sphere of knowledge, yet she inspired her students to do great things.   And she never took a single class in college about how to be a teacher. She never went to an educators’ seminar.   How does she do it?   She tells stories about every day things.
Via lialondon.net

Via Scoop.it – Story and Narrative

As a donor, I love to actually “hear” the voice of those I support. I love to hear their narratives; I love encountering the sweeping drama of their movement from struggle to stability. And that’s not just because I want to know my pound has accomplished something. It’s because it touches elemental human emotions. I know that I can’t speak for every donor but I know I can speak for many.   We actually love stories for two reasons: (1) they SHOW us what our money has accomplished and (2) they make us feel less alone in our struggles with common human emotions: insecurity, anxiety, fear, depression – and on the flip side – stability, courage, and joy.
Via fundraisingsidekick.com

Via Scoop.it – Story and Narrative

Rethinking the way you approach creative briefs can give your stories new life.   Certainly the epicenter of creativity within any agency is the creative department. The stories that come out of creative are what ultimately get seen by consumers, and it is those stories that help build our client’s brands.   However, where does a creative team get its inspiration? Some would say that it comes from their inner creative soul. Others would say it comes from an afternoon or two brainstorming at the local pub. I’d argue that neither is correct. I believe inspiration is born out of the creative brief.   Some would say that I am captain of the obvious. That may be true, but when is the last time you wrote a creative brief that truly inspired the creative department to do great work? When is the last time you looked at the brief you or your account planner wrote and asked yourself, “Does this strategy have legs?”
Via luckierethinktank.com

Via Scoop.it – Story and Narrative

Lately there’s been alot of talk about storytelling as the next big wave in brand marketing. Telling stories about the brand is a great way to encourage the audience to personalize the message, to make it more “sticky” with the listener and to make it easier for people to remember. Last year, Freeworld even released a report about how to improve your CSR Message Through Storytelling.   As brand marketers are beginning to think like media publishers and creating branded content that can be shared and spread across the web, some companies are even forming internal editorial boards to curate the flow of content about their brand.   As marketers get a handle on brand storytelling, let’s take a look ahead at how this fits into a larger framework… the brand narrative.
Via freeworldmedia.com

Via Scoop.it – Story and Narrative

The real key to engage customers on a deeper, more emotional level lies in the ancient art of storytelling. No matter how many gadgets and hi-tech gizmos we might carry around, in the end we are living anachronisms: modern day mass-consumers with stone-age minds. And that mind, as evolutionary psychologists like Steven Pinker have argued, is particularly receptive to narratives.
Via blog.porternovelli.com

Via Scoop.it – Story and Narrative

This is how you sell products now. This film probably cost a tiny fraction of what a standard TV commercial costs, but it’s about 10,000 times more effective. Why? The story, stupid. It’s real, it’s unique, it’s true–and it’s creatively designed with a human touch. “Product placement” always feels irritating because the product being placed is somehow supposed to fly under our radar, but never does. This is the total opposite: The story unapologetically features the product, but it’s in such an organic way–making adorable little projects like Red Blooded’s love-letter pop-up book is exactly what someone in the real world would actually do with a Field Notes notebook–that not only do we not object, we feel genuinely moved and inspired by it.
Via www.fastcodesign.com

Via Scoop.it – Story and Narrative

What happens when you combine some nice CSS work with storytelling?
Via www.dangersoffracking.com