I came across this story Young girl sells her toys to buy police dog’s bulletproof vests at the end of last week. If ABC Nightly News had a Story of the Week instead of a Person of the Week, this one would have won. Hands down. As it is, she probably should have been person of the week.
I bring it to your attention for a couple of reasons. If you haven’t seen it yet, it should help get your week off to a good start. And, it’s just a great “feel good” story. The very best ones revolve around people. Dogs, or animals, probably come in a close second. How does this relate to your business and the stories you are trying to formulate and tell? It points to a place you might not be thinking about looking as you formulate that strategy. Kids. Maybe your own. Maybe your employee’s. Maybe your customer’s. Maybe some you haven’t even met yet.
We all have a natural soft spot for children. Stories about them speak to us in a way other stories don’t. If you can’t immediately think about any stories that you would tell that involve children maybe you might want to think about how you can go about changing that. Can your business become involved in supporting a school? An after school activity or organization? How about one of the scout organizations? Do you see how your involvement in any of these can do wonderful things for the children involved and in turn give you untold story resources?
Feel good stories. They’re some of the best kind. Don’t you think? Do you have any that you can share with us?
