It’s the way I tell ‘em (why it matters in business)

Via Scoop.it – Story and Narrative

Frank Carson passed away today. One of the finest comedians of his time, the Irishman was widely known for his catchphrase, “It’s the way I tell ‘em!” I couldn’t agree more, and it’s a principle that business people need to embrace when they’re presenting themselves. It’s not just the facts of what we say that matters. It’s the ‘story’ and the way we say it that creates impact.
Via mojolife.org.uk