Imagining Yourself and Your Business Through Story

Via Scoop.it – Story and Narrative

[Given that ad Lou's right on the money about "Brand Evolution".]
Via www.ishmaelscorner.com

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Via Scoop.it – Story and Narrative

Here’s the first post in a new series, which I will descriptively call “Stories About Stories.” The WBEZ radio program This American Life is known, of course, for its excellent stories — mostly factual, with the very occasional fiction tossed in. In each installment of this series of blog posts, I’ll put up the audio of one or more This American Life stories that are about stories or storytelling itself.
Via www.insidestoriesonline.com

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Via Scoop.it – Story and Narrative

If you listen to public radio in the U.S., chances are you’ve heard the tagline: “Support for NPR comes from … the Bill & Melinda Gates Foundation.” That “support”—and it’s a perfect word for what we provide—is one of about 30 global media and information grants we currently make at the foundation.   When I tell people I manage the media grant-making portfolio, it’s usually followed by a series of thoughtful, sometimes pointed, questions about our grants in the media space. Answering them will require more than one blog entry, but I’d like to at least start the conversation, with the promise that we’ll continue it in the months ahead.
Via www.impatientoptimists.org

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Via Scoop.it – Story and Narrative

[Exactly! This is one of the keys. And, the more you know about story structure and why they work the way that they do, the better you'll get with those story lines.]   If your brand can fit a story line your customer is telling themselves your brand can get integrated into the customers life. Your brand story then is the small communication that transports the customer to think of their own story. As these two stories blend and if your brand can be experienced at the same time with varied visual volume you and your customer will create a new story together. Each time there is a choice to be made the story that encompasses your brand gets played and you are chosen. More importantly this new co created story is the one that gets told by the customer to their network getting you closer to more people than todays advertising budgets allow. This is where I would invest my efforts generating a group of fans.
Via newbrandstories.com

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Via Scoop.it – Story and Narrative

“As a storyteller, you are a servant of your story, not the master. You must do what it requires, not what you want to do. You must remove your ego from it. Art is not to show people who you are; it is to show people who they are.”   Brian McDonald

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Via Scoop.it – Story and Narrative

The next five to ten years represent an unprecedented break in the human journey. We are between stories, or the guiding narratives, that serve as beacons for our collective future. For example, the “American Dream” that pulled the U.S. forward for at least three generations is fast becoming the world’s nightmare as the excesses of consumerism produce climate disruption, the depletion of cheap oil, growing income disparities, and more. Instead of a different “dream,” people want wide-awake visions of real possibilities told in ways that are believable and compelling.
Via www.huffingtonpost.com

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Via Scoop.it – Story and Narrative

I sat down with my iPad to read “The Yellow Submarine” with a friend’s 7-year-old twins, and within 10 minutes, we were embroiled in a conflict that captured the central, nagging problem with the enhanced e-book concept. Desmond liked playing with the interactive features — the digital equivalent of the tabs and flaps in a paper pop-up book — although few of these could steal his ongoing fascination away from the iPad’s system-wide “pinch to expand” feature. Nini was aggravated by her brother’s pinching, tapping and swiping, and shouted, “I’m trying to read the story!” (Neither one cared much about either the music or the videos, incidentally.) Instead of a cozy interlude of reading, we had a fight.
Via entertainment.salon.com

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Via Scoop.it – Story and Narrative

Storytelling is a powerful way of making learning stick. Moving from canned instruction to a narrative engages learners and helps them connect what’s being taught to their own mental models. Allowing learners to shape the narrative themselves is a particularly good way of allowing learners to pull what they need from the learning experience.   Enter transmedia   Transmedia uses different types of media to tell a story so it also sometimes goes by the name “cross-platform storytelling.” Transmedia audiences immerse themselves in narratives that exist in parallel media universes and can dip into different expressions of a story, exploring this character’s perspective, or that setting’s context and history.
Via instructionaldesignfusions.wordpress.com

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Via Scoop.it – Story and Narrative

Have you ever lost yourself in a book? There’s something about the narrative that takes hold of us; our minds are held captive for some time in an imaginary place, that is, fostered by a great story. We feel involved somehow, it becomes part of us and us a part of it. We draw comparisons between characters and ourselves, and judge them as we would people on the street.   Storytelling is an integral part of life. As children, we develop a sense of right and wrong through parables; ideas become cemented in the brain and are carried out in our life experiences. For example, The Boy Who Cried Wolf is a compelling tale that explains the value of integrity. When we’re given a real example of human struggle (a boy’s lies lead to self-destruction,) something clicks and we attach meaning to it. These stories stick with us because they are widely relatable.
Via sociallogical.com

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