Pedal-powered Storytelling

Via Scoop.it – Story and Narrative

Jamie Garantziotis on the importance of storytelling and why brands should flip the dynamic and listen to the stories of their communities.   I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha. As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video) to tell its story.
Via www.waxingunlyrical.com