Secrets of Successful Storytelling

by Gregg on September 20, 2012

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If you’re wondering what ‘telling stories’ has to do with creating change, then the simple answer is – everything!

 

Jonah Sachs, Founder and CEO of Free Range Studios and author of Story Wars, has developed a summary of storytelling strategies in his Change This manifesto, ‘How To Tell A Story’.

 

Sachs is adamant that those intent on being effective change agents need to become adept at the art and science (and there is a science!) of storytelling:


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