If you’re wondering what ‘telling stories’ has to do with creating change, then the simple answer is – everything!
Jonah Sachs, Founder and CEO of Free Range Studios and author of Story Wars, has developed a summary of storytelling strategies in his Change This manifesto, ‘How To Tell A Story’.
Sachs is adamant that those intent on being effective change agents need to become adept at the art and science (and there is a science!) of storytelling:
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