Some of Today’s More Interesting Reading

Lindsay Robertson’s list of guidelines for how PR people should interact with bloggers is spot on, especially the “pick eight sites” advice:

She picked the eight blogs that covered her client’s subject, TV, th…

According to a new study, enterprises continue to deploy social networking tools at an increasing pace. At the same time, though, this Cisco-sponsored study also found that a surprisingly small number of busine…

Now that my site is no longer hacked it’s great to get back on topic. I want to pick things up where I left off with Social CRM last week. So far we talked about the introduction to Social CRM and have al…

My wife’s iPhone 3G screen shattered a couple weeks ago. It was still usable, but tough to read the screen.
I set out to fix / get it fixed. What I found was so much misinformation that I just want to s…

For years, the PR profession has struggled with effective measurement of its earned media activities.
The uncontrollable nature of earned media means that, for example, you can’t guarantee that your URL, your…

Let me start this one by saying first off that I don’t consider myself a feminist. There. We got that out of the way.
I have spent the majority of my career in male-dominated professions. I’ve been the only…

In 1998, Dr. Martin Seligman became President of the American Psychological Association (APA) and publicly promoted an entirely new field of study–known today as Positive Psychology. Dr. Seligman argued that…

This year, instead of spending $20 million on SuperBowl ads, Pepsi decided to put the money into Pepsi Refresh, a social marketing campaign which solicits the best ideas from consumers and plans to dole out $2…

But the paper still wants to see its content linked and cited via social media. And it wants to be part of the conversations taking place on Facebook, …

Things like print newspapers and compact discs were made obsolete years ago. They are living artifacts. Digital is the master copy – we’re only waiting for the divide to bridge. It isn’t really an…

Google’s recent move into real-time search has generated a lot noise in
the internet industry recently, not least among the SEO professionals.
The search engine is now indexing tweets from Twitter and other s…

This is the mother of all conversations, to borrow from a title to a post Doc Searls wrote, which I link to down below. Hes among my personal heroes for thinking about the buyers side – and doing something ab…

Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process. Small businesses are in fac…

We like this visual guide to the many rumours presaging Apple’s rumoured Tablet, which comes to us via The Green Room blog.
Larger image is here.

A few years ago, when Google announced its decision to agree to censor its China site, it was savaged for selling out.
The company had violated its own “don’t be evil” motto, critics yelled, and it was tacitl…

A year ago ReadWriteWeb published an article in defense of embargoes with an outline of how startups can effectively manage embargoes and special releases. Lately, in place of embargoes we’ve received a few req…

This presentation which I and Jamie Moeller delivered recently through our partnership with the Wall Street Journal (and thanks to Thomas Crampton), offers a solid framework for Digital Crisis Manag…

I am astounded and delighted at the news that Google is no longer comfortable censoring search results at the call of the Chinese government and is threatening to pull out of the market. Google said it discover…

Google dropped a bombshell today, declaring that it won’t censor Chinese search results after sophisticated attacks on the Gmail accounts of Chinese human activists. This opens the door not only for China to…