A continuation from yesterday’s conversation about storytelling.
“What did you mean by the life raft remark?”
“I meant that as society continues to transition from trust in institutions to trust in processes, stories can be the vehicle that helps a company through that transition.”
“So, stories would be more aligned with processes?”
“Absolutely.”
“Where would we start?”
“At the beginning.”
“Wise ass. I’m serious.”
“I’m sorry, couldn’t resist. I know that you are. There are a number of places that you can start. Just as there are a number of stories that you can tell. If it was your call, and not the boys down the big corporate corridor, which story would you tell?”
“I’m not sure. I’d like for us to tell our corporate story but you mentioned that there are a number of stories that we can tell. I guess that means brand stories as well huh?”
“Sure, brands are always a good platform for stories.”
“What are some of the others?”
“Well, there are employee stories, industry stories, customer stories, shareholder stories, event stories, corporate social responsibility stories, and more.”
“Yes, I’ve overheard you talking about some of those.”
“Listening in huh?”
“I hope you don’t mind.”
“Not at all. I’m flattered. Tell you what, why don’t try this exercise? Instead of thinking about the stories from your side of things, or the company’s side of things, why don’t you put yourself in your customer’s shoes and think about the kind of story you’d like hear, to be a part of? Next time we’re on the treadmills we can talk about that.”
