Storytelling Hero, Photography, Branding CEOs, Social Media, Transmedia & More

by Gregg on July 7, 2010


Not Everything Is A Hero’s Journey

Interesting perspective.

“There is a sickness running through the world, a sickness that attempts to twist every instance of narrative fiction through the siphon of errors that is the “Hero’s Journey” story structure paradigm.”


The power of storytelling

“To introduce their new cinema product line, they approached Ridley Scott to develop 5 films each with the same dialogue but interpreted differently. The intent: to demonstrate that a story can be told in many different ways but to be immersed requires a rich visual experience.”



Panraven

There have been a few of these kinds of services starting to crop up lately. This one looks very promising.

“Live your life. Share your story.

Panraven has introduced a whole new way to tell stories. We’ve put together some useful information to help you learn more about our service. Like, what do we mean by Storytelling?”



Storytelling – CHRIS BACHALO / GORAN PARLOV

They’re doing some amazing work in comics these days.

“aybe “storytelling” is a term used to describe clarity? Steve Dillon and Dave Gibbons, those guys, who simply draw what happens. Maybe good storytelling should be invisible, it should be something you can’t notice unless you’re looking.”



Storytelling for idiots

“But recently it occurred to me that there is one piece of simple biological evidence that we are all storytellers.

Dreams.

Night time arrives, our conscious brains shut down, and the subconscious goes to town — creating whole worlds complete with long forgotten friends, bizarre landscapes, elaborate symbolism and weird plotlines that wouldn’t occur to us when we’re awake.”



STORY in Photography

“Story told in a movie or novel, and story told in a single frame of a photograph, are very different kinds of story. One occurs over a minute period of time, perhaps 1/500th of a second, while the others are told over longer periods – hours, days – and reflect experiences or circumstances that span days, weeks, years, even generations. What makes it difficult to tell a story within a single frame is the inability to form a classic plotline, but this doesn’t make storytelling impossible; it simply confines us to certain conventions that, when understood, allow us to tell, or at very least imply, more powerful stories.”


The Power Of Storytelling To Build A Better Brand

“So just what are the key components of this great story? First there’s the name. We covered that. Then there’s the descriptor phrase. That’s not the same as the tag line. The descriptor phrase tells, in a handful of words, exactly what it is you do. The tag line might be seen as too promotional to add in at this point. So imagine again being asked what company you are with and you say “Nike”. “Really?” comes the response. (Pretend for demonstration’s sake there’s still someone who hasn’t heard of Nike.) “What do they do?” At this point you would not say, “Just do it!” but instead say something like, “We’re a world class provider of athletic gear.”



SOCIAL MEDIA AND STORY TELLING

“In business, we very often have a tendency to try to sound as smart as we can. We try to show how much complexity goes into whatever it is we are selling.

But complexity is not memorable. When your point gets repeated, it is often misrepresented. Complexity is rarely fun. It often causes audience minds to wander to more enjoyable topics.

But a story, ah, a story can last from childhood to old age. It can be passed down from generation to generation. You can add ethical points to your story and base a religion on it, or a political philosophy or make your ancestors live for centuries.”


Tell me a story, dammit!

“The days of “Just the facts, ma’am, just the facts” are gone. Readers today crave not only information, but also entertainment.

Yes, they want the facts. But they also want stories. They want flavor. They want atmosphere. They want emotion. They want the rage and frustration that surely surfaces these days in local meetings on the Gulf coast. They want to know who took the brunt of the anger; and who got the praise.

They want adjectives and detail.

Forget the ‘classic’ (i.e. outdated, coma-inducing) news writing style. Readers want a story, dammit.”



The Power of Story in the Digital Age

“For centuries, stories were the primary way of teaching and communicating important information – using historical fact, dramatic reinterpretation, and fictional example to convey the point of the story. Stories kept histories alive (oral storytelling) or explained how things came to be. The Christian Bible, Sufi parables, Native American folklore, and Zen parables all entertained – but also explained. Even children’s stories taught moral lessons and illustrated cultural expectations.”



South Coast Storytellers Guild

Nice Facebook group.

“Storytelling is like keeping a part of the spirit alive and living in the future generations. What is storytelling to you? See our discussion board.”



11 Important Elements in a Novel or Memoir

Applicable to a lot of stories and storytelling.

“A computer lets you make more mistakes faster than any invention in history, with the possible exception of handguns and tequila.

–Mitch Ratliffe

Your computer ends the physical drudgery of writing. But it can’t prevent you from making mistakes or ensure that what you write is salable. You may have only seconds to seize the interest of agents and editors who are swamped with submissions. In descending order of importance, here are the eleven most important elements in a novel or memoir:”


The Storytelling CEO

“But what has changed is that the audience is actively demanding and seeking out the CEO’s story for themselves. Today’s business leaders must engage with a global, multi-faceted audience, across multiple channels and platforms, at a moment’s notice and with every word, gesture and nuance scrutinised and cricitised without mercy, or even, at times, a complete understanding of the context. In this piece, I’ve looked at how the most successful CEOs are also the best storytellers and what assets and attributes they have to make them so:”



Transmedia Storytelling: Getting Started

“There are five questions to ask yourself:

What is the story I want to tell?
How will I deliver the story?
What kind of audience participation do I want or need?
How will audience participation affect the story over time?
How much is based in the real world vs a fictional world?”


90 Years of Eddie Bauer History On Display in Bellevue

Some nice storytelling going on in this article.

“Smile the next time you see a metallic green Ford Expedition.

If you look closely at the front fenders, you may see Eddie Bauer Limited Edition tags. It’s a model that upgraded to treatments like metallic paint, extra chrome, and leather on the interior. Most of us know that Eddie Bauer outfitted climbers instead of cars; around these parts, the Eddie Bauer brand carries some hometown pride because of the products designed by the legendary local. The quality of his goods could easily withstand the rigors of the Northwest, and his patents made life safer and more pleasurable for everyone outdoors. Eddie Bauer’s original products were created out of necessity rather than style. These great accomplishments came straight from the heart of a man with big ideas, the ability to connect products with people, and almost no formal education.”


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