Storytelling Heroes, California, Design, Amsterdam, Jonesborough, Corporate Narrative, Eric Wolf & More

by Gregg on June 23, 2010

“HEROES” Creator Tim Kring and Nokia Launch Conspiracy for Good

“Heroes” creator Tim Kring and Nokia (NYSE: NOK) today unveiled Conspiracy For Good (CFG,, an inaugural movement that blends online and real-world tasks to effect social change through audience participation. CFG combines Kring’s original storytelling ( and Nokia’s Ovi platform ( to create a dramatic, fictional experience using interactive theatre, mobile and alternate reality gaming (ARG), music and physical participation to do good in the world. Participants will become part of the plot development and will find the necessary tools and clues to move the narrative forward and into the real-world, ultimately creating social and educational change for the Chataika Basic School, located in the village of Chataika in eastern Zambia.
“I believe that storytelling has the power to create positive change in the world. Audiences today want to be more involved in stories,” said Tim Kring, 2010 Digital Emmy Pioneer Award winner for transmedia storytelling. “Our goal with the Conspiracy For Good is to entice, engage, and inspire the audience to drive real-world change through their participation in a narrative.”

California is a Place

Some pretty good storytelling here.

Using Stories for Design Ideas

I’ve posted a number of items about this book, Storytelling For User Experience. Here’s a very nice excerpt.

“When we say that the design must “tell a story,” we are not just talking about games or interactive fiction, or even about turning a work application into an adventure (“Conquer the benefits allocation maze…”). Instead, we mean the kind of stories that help you create new designs. These stories are used to make you think of new possibilities, give you the tools to encourage a self-reflective kind of thinking—design thinking—or so you can imagine designs that will improve the lives of other people. Stories explore ideas from user research.”

Amsterdam Abandons the 30-Second Spot

Why indeed?

“Why Tell Stories in an Expensive Half Minute When Films Can Be Any Length Online.”

Dave Boyd Johnson City Press

Jonesborough residents hear own story

Good golly, after all that they’ve done for storytelling, they sure deserve it don’t they?

“onesborough’s history came alive Tuesday evening and so did the people who helped shape it.

Just short of 100 Jonesborough residents gathered at the International Storytelling Center to hear a special tale by Jay O’Callahan. The tale was special because it was their story — a compilation crafted by O’Callahan from the stories of their own lives.

O’Callahan’s performance was the first milestone of Jonesborough’s new community storytelling program — Telling Jonesborough’s Stories. Organizers, program participants and those who contributed or intend to contribute stories gathered at the Storytelling Center as O’Callahan unveiled Sketches of Jonesborough, a preliminary culmination of the work Sketches of Jonesborough.”

Three Critical Keys To Your Annual Meeting Education Success: Context, Recall And Storytelling

This article is quite good.

“So what was your experience ordering something and receiving the wrong dish? As you recalled that experience, did you find yourself reliving a specific story?

Your brain remembered a story–a memory of a prior experience–in which you were given the wrong food. Your brain didn’t just open a mental file cabinet and pull out a fact about getting the incorrect dish. It recalled the people, places and details related to that experience. And that story helped you recall other facts about the experience like the name of the restaurant, maybe what you were wearing, or what you discussed with friends.”

How to Tell Your Nonprofit’s Story With Video

“Donors are inspired to give when they feel engaged and connected to your cause.
What’s the best way to do this?

The best way is for them to experience your mission first hand. Most of the time, it’s too expensive or time consuming to give your donors that experience. So how can you give your donors that necessary experience without the expense and time commitment?

A video transports your donor to the heart of your cause.

Through visual storytelling, you can connect with your donor’s values and touch their heart. How much money do you think would have been raised for Haiti had the news NOT shown the devastation and how the earthquake had affected lives?”

Tejumola Ologboni – Walking the Talk with Street Storytelling

A really nice interview on Brother Wolf’s site, The Art of Storytelling.

“Teju of Milwaukee, Wisconsin is a master storyteller and folklorist of international renown. He draws listeners into stories with gestures and movements, and sometimes with music made on traditional Africa instruments. Some of his stories are filled with magic and mystical characters, like “the Possum and the Hare;” others are fact like the story of Joshua, a runaway captive who escaped to Wisconsin, and whose case went all the way to the Supreme Court, when a bounty hunter tried to capture and return him to being enslaved. Serious or humorous, political or festive, Teju’s stories reflect on longstanding and contemporary cultural perspectives to capture and return him to being enslaved.”

Extreme Corporate Narrative Makeover: Why Your Company Needs a New Bedtime Story

This is excellent.

“You hear the word “narrative” a lot these days. Election narrative, party narrative, political narrative. Narrative Medicine, Narrative Law, Narrative Psychology. The list goes on–just Google it.
Then there’s the Corporate Narrative, a Mississippi river of company narratives. It used to be called marketing, but these days we, the people with the dollar to spend, have gotten cranky about being treated like cattle. Now we’re looking for personal relationships–dialogue, shared experience, a bedtime story. We want, only with brands.”

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