Storytelling is the key to corporate communications

by Gregg on November 1, 2012

See on Scoop.itStory and Narrative


Right at the heart of what we do is telling corporate stories through media relations. Business audiences still consume traditional media frequently and trust newspapers and broadcasters to filter out the irrelevant and to focus in on the noteworthy. For investors, broadsheet journalism in its widest sense is still the place to get your information.

 

To have 870 business journalists tell us that the ‘quality of our briefings’ and our ‘accessibility’ is what they admire the most about Grayling’s corporate communications consultants is testament to the focus we place on getting our storytelling right.

 

So what is corporate storytelling?

 


See on www.thedrum.com

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