Storytelling Marketing, Pirates, User Experience, iPad, Physician, Sugarland & More

by Gregg on May 7, 2010

What Makes Great Marketing… Great?

“Marketing has always been about telling great stories. The problem is that telling great stories is not an easy thing to do.

The reason most Marketers struggle with telling great stories is because they have not spent enough time deconstructing what makes a great story.”



“Our pirate storytelling presentation fits perfectly with both museums’ pirate exhibits. We feel very honored to perform at these wonderful institutions and look forward to bringing pirate history of the Carolinas to life for museum guests,” says Lavender.

Jeffrey Archer on his Indian love story

“You can learn how to become a great writer, but you cannot learn to be a great storyteller. Storytellers are born with a special talent.”

Those of us who work with teaching story and narrative skills might respectfully disagree, but, we get the point.

The Racial Politics of Regressive Storytelling

Interesting perspective on comic storytelling.

“…following in the footsteps of characters like Hal Jordan and Barry Allen in what I like to call “regressive storytelling.” These are stories that look to the past instead of the future, setting things back to the way they were rather than progressing them to what they should be next, rendering huge swaths of their fictional universe irrelevant because they didn’t star the One True Version of a character.”

What Does it Mean to Write in Narrative Form?

“Narrative form is more than telling a story.”

ECSTASY: The Emotional Narrative

“Emotions lead, and reason follows. Emotions decide, and reason explains.”

Storytelling for User Experience: Whitney Quesenbery at the STC Summit #stc10

This is a terrific interview. I haven’t had the chance to read the book yet but I am really looking forward to it.

Rhythms of the Earth Celebration

Imagine what it must be like to be an Irish storyteller.

“This blog shares the experience of what it is to be an Irish storyteller. Influences come from Celtic mythology, mystics and poets from all traditions and none.”

“Storytelling around the fire that connects you of the wisdom that is within you.
A sense of fun and celebration of the rhythm of your life.
Singing in a circle and around the fire that reminds you that life wants to sing through you.
A real sense of community, hospitality and support.”

Is the iPad the new campfire?

“So I’ve been thinking, is this one of the true revolutions with the iPad? It’s the first truly communal computer. Almost like sharing stories around the campfire.”

How to squeeze digital storytelling advice into a little Tweet.

“@digitalst Would like to explore digital storytelling with my 2nd graders. Any tips on getting started? We use a MAC/Imovie 9. Thx! ”

“@katycom1972 my advice: focus on individuals’ own stories – not big ‘issues’- and let them use their own ’stuff’, not Googled images.”

“It’s incredibly difficult to fit any sensible advice into 140 characters. What I really wanted to say was:

it’s the story that’s the most important bit of the process…”

Life After Hollywood, Part II: Storytelling to Change the World

Very nice.

“I wanted to do something that actually made a difference in the world, and television was moving away from anything that resembled that.”

Being Bening

Some good storytelling advice.

“Bening believes that creating a flawed character is an integral part of the storyteller’s job — no matter how unpleasant the task. “We’re not just telling fairy tales,” she notes. “I tried to bite the bullet and not ask for sympathy early on. If you met this woman you might not like her. There are people like that. And there are reasons people are like that.”

Books to Read for Storytelling for Young Children

Five very good ones.

“Reading aloud to children promotes a love of learning and enhances comprehension. Important in building vocabulary and imagination, storytelling to young children is one tradition with a long history. Youth-oriented literature emerged as early as the 17th century, and it persists as one of the most popular forms of children’s entertainment.”

The Blind Side

You have to like this.

“As a storyteller, I pay a lot of attention to the stories being told–whether it be on book or magazine pages; or on movie, TV, or computer screens. There is great power in stories. And for me, the stories that show us the good in the world, and in turn, touch the place in our souls that makes us want to add to that good are those that need to be told more and more.

It is a great joy to be a writer, a storyteller. But for me, I also feel a great responsibility.”

Interview: Danielle Ofri, Physician and Storyteller

Medicine could use a few more like her.

“Danielle Ofri is a physician at New York’s Bellevue Hospital and co-founder and editor-in-chief of Bellevue Literary Review. Her twin roles are inextricable, and in both medicine and arts and letters she has illuminated how illness has meaning, in an individual’s life and in our culture.

All these “nonmedical” things are quite relevant to the medical care. Furthermore, I think patients’ stories also make the encounter more interesting. Medicine can get repetitive at times, and the fun of it is in learning who people are. Even more than that is making a satisfying doctor-patient connection: I know who they are, and they know who I am. We can bank on that trust when an ethical decision or end-of-life issue comes up. Having a basis of connection makes it much easier. ”

Sugarland’s Jennifer Nettles ready to rock the World Arena

“When Sugarland’s Jennifer Nettles sings her emotional hit “Stay,” her eyes sometimes tearing up, she is that “other woman,” beseeching the man she loves to stay with her instead of going home to his wife.

“As a storyteller, I take that as a compliment,” said Nettles, 36, from her Atlanta home, as she prepared for “The Incredible Machine Tour.” “Fortunately, it is not my own story, but as a songwriter I enjoy writing as a storyteller, exploring characters and telling other people’s stories.”