“Regular readers of this blog know I’ve been totally sold on the just launched social entrepreneurship incubator program the Unreasonable Institute for a long time. Still, the first edition of their “Unreasonable Series” Reality TV-style program shows how much power well-produced multimedia story telling has to grab new audiences and deepen bonds with the old.”
“I’ve gotten new insights into storytelling and the Web in following the active brain of Bulgarian blogger and storytelling fan Maria Popova. She coined the phrase “controlled serendipity” that spread virally last winter after being headlined in a NY Times article by Nick Bilton. As I wrote in my commentary about that article, I think the reason the phrase resonated so strongly with people is because it captures the essence of how we use the Web — To follow stories, and make new stories ourselves. So I see Popova as another example of a heightened appreciation of storytelling from the Wide World community.”
“There’s always an implicit contract between the storyteller and his audience. It includes a promise that the listeners’ expectations, once aroused, will be fulfilled. Listeners give the storyteller their time, with the understanding that he will spend it wisely. For most businesspeople, time is the scarcest resource; the storyteller who doesn’t respect that will pay dearly.”
“To put it more simply, games require character or they will not be immersive. The reason why well built character is vital to the story is because any in story the key agents of a story are the characters. I’ve tried to get some ideas down for writing books and I got advise from a writer who told me that the key to telling a good story is to create strong characters and say what would happen should those characters interact.”
“As a way of explaining your business, storytelling can be a very effective approach. Properly told, a business story can create colour and interest in a way your audience will appreciate and remember. Whether winning over sceptical journalists, wooing customers or motivating employees, good storytelling can be a powerful asset. However, as every parent knows, a story can easily fall flat. Here, we set out five golden rules for telling your corporate story.”
A very talented storytelling friend, Rasul Sha’ir, pointed me to a really nice example of an art form called Spoken Word. Rasul thinks they may be some of the best storytellers in the world. He might be right. This is quite good.
“TPRS is changing the way many teachers go about teaching a foreign language today. Through TPRS teachers are finding they can teach the language holistically without having to teach grammar rules. Grammatical accuracy is taught but not in the traditional way through verb conjugations. Language is learned by understanding messages in the target language. That means language is picked up through comprehensible input. Input is listening and reading that is understood by the learner. We ensure the class is totally comprehensible. Also it must be repetitive and interesting. We teach the class an interesting story that is invented as the teacher asks students repetitive questions. ”
“I would have to say that he is also a deep thinker by what I have read of his and the stories he so graciously puts together in his daily emails along with the photo. Quite interesting at times and at the least sometimes out there, but hey I can relate.”
“In short, she wants to ensure her story comes across as real through ”an owner who can offer an anecdote that illustrates the problem.”
Fast-forward to the actual article “Tough Love Isn’t Easy to Give” and those anecdotes come in the form of five companies:
Just Salad: Didn’t confront a poor performer who eventually got the ax
America By Mail: Too soft on a single dad who wasn’t doing the job
2 Hound Design: Ignored a micro-manager who spied on employees
Tyler Barnett PR: Employee kept calling the big boss “buddy” and “pal”
Trye & Associates: Receptionist continued to break rule eating at her desk
It’s revealing to look at Needleman’s original query that zeroes in on business owners “who struggle.”
That’s what creates the mini drama.”
“Everyone has a story to tell,” says Stephanie Ursula Hodges, one half of PenTales, a New York City based storytelling initiative. In an age where SMS and the solitary nature of social networking are the standard, Hodges—together with childhood friend Saskia Miller—is hoping to integrate the art of storytelling back into people’s lives in order to foster community and to cultivate new storytellers, not only in NYC but across the globe. So what exactly does PenTales do?
Miller explains, “We are all about getting people to share stories with one another.”
This is going to be a good resource. Keep your eye on ‘em.
“Don’t be fooled: kids bedtimes stories aren’t just for sleepy time anymore. You can tell stories for children in a variety of settings such as waiting in line at the grocery store, in the waiting room at the pediatrician’s office and, yes, even, bedtime stories. Although children’s books on tape or CD are a great place to start, we’re going to help you learn to tell stories with children, without a book! Maybe we will include some free stories for bedtime. Watch us grow.”