Storytelling Nicholas Sparks, Visually, Neuromarketing, Graphic Novels, Teaching & More

by Gregg on May 6, 2010


Song Sung True

“The second he finished telling the tale, Sparks knew he’d won the Cyrus family over. “They loved it,” he says. “You have to understand there has to be a lot of trust on both sides when you do something like this. Miley wanted not only a great role, but a great story as well.”



Great storytelling isn’t lost in the age of the Internet

“The section of the book that most drew me in was the introduction, where Maraniss explains how he approaches his craft of narrative nonfiction. At a time when journalists are reinventing themselves through videos, blogs and other “quick reads” with an eye to staying relevant for the largest possible mass audience, it is powerful to hear perhaps the best nonfiction narrative writer of his generation share how he thinks.”





James Ransome, Visual Storyteller

“Ransome’s illustrations are not cartoonish or superficial. He uses traditional painting techniques, both oil and watercolors, to give weight to the images. There is a high degree of realism in the work that allows the reader and viewer to connect to the characters in the stories.”



Tools, Teachers and A Peanut Sized Story Teller

In case you were wondering, from a science perspective, how and why ‘story’ works…

“And this is where brain science is useful: According to Jill Bolte Taylor in My Stroke of Insight, “One of the most prominent characteristics of our left brain is its ability to weave stories. This storyteller portion of our left mind’s language center is specifically designed to make sense of the world outstide of us, based upon minimal amounts of information. It functions by taking whatever details it has to work with, and then weaves them together in the form of a story. ”



Patrick Hanlon’s Primal Branding taps into belief systems—and neuromarketing

This is a terrific article!

“In any case, I think he is on to something.

First, he keeps good company. Primal Branding reminds me of Joseph Campbell’s work on comparative world myths and religions, popularized by his interviews with Bill Moyers in the series The Power of Myth. Here, too, we hear about creation stories, heroes (leaders), and rituals.”


Creating the Turnaround

Interesting case study in story.

How often have seen or heard about this kind of behavior in a company?

“Lurker had seen this symptom before in a previous employer (not Novartis). That company had grown so successful that it had stopped questioning itself. It became more sensitive to what it might lose if it changed strategy. It was extremely successful, but Lurker saw that it was growing stiff.”

“She retold the company narrative and she was able to get rid of the sense of fear that had engulfed PDI’s people. By using the original story of PDI, Lurker infused a sense of heritage and pride within her people.”


Online Storytelling Marketing: The New (Old) Way of Delivering Your Brand Message

“Storytelling marketing is a critical part of online marketing. Telling a story is the one communication method that beats all others when it comes to delivering a memorable, motivating and meaningful message. And when combined with online marketing, it creates a very powerful way to deliver a brand message.”


Girls’ Night out storytelling event Sunday in Providence

“Once upon a time in Rhode Island, female storytellers told stories about women for women for Mother’s Day.

That time is now.

For the first time in its 25-year history, the “Girls’ Night Out” storytelling event is on Mother’s Day, which is Sunday. Five professional storytellers will be leading the show, which is called “Celebrating Women in Story and Song.”



Jackson Storyfest features performances and workshops on Friday and Saturday

“Storytelling really does connect us,” said Nancy McCormack, a Storyfest committee member. “When you hear someone tell you of something they did or saw and you’ve had a similar experience, you are connected to that person immediately.”

“Storyfest begins with nearly 4,000 students from Jackson County schools roaming downtown Friday morning to hear performances from 15 national, regional and local storytellers.”



The Era of the Storyteller

Nice post from Gina Rudan on Nicole De Falco’s blog site.

“Storytelling is more important than ever. Long gone are the days when a story was just a simple anecdote or side bar. Today, stories are prominently positioned at the forefront of business communications. Great stories are seizing power, visibility and taking center stage. The Greek chorus is gone. Now, the main protagonists, us, are telling, analyzing and sharing our stories in new ways and through innovative channels.”



Lit agent: Can’t write? Write graphic novels!

“There are writers with storytelling talent strong enough to bend light waves, but they may not be wordsmiths. A graphic novel might be just the thing for them. Storytelling is the lynchpin of a graphic novel; there is just simply not enough text to require facile wordplay.”



Lord of storytelling

Don’t believe I’ve ever heard it said better.

“There’s something about watching a story unfold right in front of you with real live bodies moving around in space that is pretty kick ass.”


After 48 years, a living legend retires

Great teachers make all the difference.

“He also had the gift of knowing how to share his knowledge with students. A terrific storyteller, he used examples from life to illustrate his academic point. Students enjoyed his classes and his stories.”


Imagination and Narrative in Creating Meaning and Ethical Understandings

I’m very curious about the “Learning Through Story website.” Maybe Meagan Rothschild or someone at UW-Madison will see this and let us know.

“Narrative is a form of communication that provides an alternative way of understanding truth. It allows us to escape the trap of the rational paradigm.

We communicate an identity through our communication and our narratives. All the pieces articulate social relationships and how we function together.”



Storytelling in Sand

This is really amazing stuff. I was mesmerized.

“The next Susan Boyle may have come from the Ukraine. Kseniya Simonova is not a singer. Instead she is an amazing artist and storyteller. Her means of conveying a story is not with words, but by running her hands through the sand.”


Storytelling in Ptown. Or not.

Judging from the little one Hokiechick tells here, she’s got more talent than she thinks. Kids just say and do the damnedest things.

“I wish I could write. I mean, I can write, but I wish I could write well. You know what I mean: the kind of writing that inspires and entertains. Some of my favorite blogs to read are by gifted writers. These blogs are more than simply records of events. They are stories of events. I wish I was a storyteller.”