Blog of Week: Significant Objects
What’s the value of story? Well, George and Steve at 3:17 a.m. have unearthed Significant Objects, a blog that just might answer that question. Here’s a link to that site: Significant Objects. Head over and explore when you get the chance and let us know what you think.
Transmedia Storytelling – What’s it all about?
If you’ve been wondering about Transmedia, this post from Alison Norrington will help.
“Transmedia. It started as an academic term, coined by Henry Jenkins in his book Convergence Culture who said, “transmedia represents the integration of entertainment experiences across a range of different media platforms,” Jenkins defines transmedia as storytelling that “immerses an audience in a story’s universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story.”
Steve Denning on how to create a culture of storytelling
“Steve Denning is one of my intellectual heroes. There is no one else who knows more about the business narrative as an art form, nor anyone who knows more about how to formulate a high-impact business narrative that will help to achieve strategic objectives, whatever they may be.”
America’s favorite new chef says it’s all about story. And of course, he’s right. 
I learned what he says below from a gentleman named Vic Braden back in my tennis pro days.
“Change is difficult, no one likes to change…no one likes to change until the pain of not changing is worse the change itself.”
This is a terrific resource if you work with storytelling and children.
Entrepreneurship 101: ‘The Art of Storytelling’
If you’re in the Vancouver area you might want to put this on your schedule.
“Natalie will be speaking on ‘The Art of Storytelling’ and why it’s so crucial to your business. As an entrepreneur you need to develop this skill to succeed. Every day you’re pitching your business to anyone who will listen. If you create a compelling story that resonates with your target audience the rewards can be huge. People will buy into your passion and want to be part of it. Natalie’s talk will cover the key steps you can take today to become a more effective storyteller.”
I share how to tell powerful stories at the MyCharityConnects conference!
“This year, CanadaHelps will be throwing its second MyCharityConnects conference, aimed at helping charities gain a better understanding of how to use social and online tools. It all goes down June 7-8, 2010 and from what I’ve heard of the first edition, this will be a worthwhile experience. I’m honoured and proud to speak on how to tell powerful stories online the Monday morning.”
A nice video presentation on story and storytelling.
Probing the customer’s experience – practicing the art of “story listening”
The book he references early on is by Steve Denning not Steve Henning. Otherwise, pretty good.
“But the flip side of the art of storytelling, i.e. “story listening”, is much less explored – there are no books listed on Amazon with the term in the title and you get only about 100 thousand hits when you Google the term. Yet that is where the magic occurs in product development. Why? Because it is your ability to “listen” to the customer’s story – i.e. not your ability to “tell” your own – that is the key to getting your customer to open up about what they are experiencing.”
Clyde Edgerton: Storytelling and story listening
A wonderful writer, Southern or otherwise.
“Storytelling assumes uncertainty. The Southern writer talks about how teachers, preachers and leaders can use storytelling to engage their audiences — and why he has returned to church.”
“Today I learned a “lesson” from my daughter…the world of story-telling needs to consider the new world of social media. Meaning? Stories should be no longer than 140 characters according to Ms. “Just get to the point!” I can relate…sort of…”
Great post from Lou Hoffman of The Hoffman Agency.
“It pains me to say what I’m about to say.
Advertising recognizes the power of narrative more than the PR profession.
This isn’t to say that PR efforts aren’t using storytelling techniques (sorry for the double negative, Mr. Harper). There are consultancies like us as well as corporations who have got the storytelling religion.
But you don’t see narrative deployed as consistently on the PR side as in advertising.”
Use Storytelling to Inspire Kids to Go Green
“A while ago I wrote about how to use storytelling to inspire frugality in our kids. I apply the same storytelling techniques to teach my kids about the importance of being green and friendly to the earth. Some things work and some don’t, but over time, I’ve developed a system that works quite well.”
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