Please Take “The Organizational Use of Video Storytelling” Survey
“The Organizational Use of Video Storytelling is a new research project by the non-profit think tank Society for New Communications Research (SNCR). As part of this research, SNCR is doing a survey on this topic.
If you are involved in the strategy or tactics related to the use of online video for your organization, please help out by taking a short survey.”
“However, like building a house, there are definite things that you need to know in order to tell a story. Learning how to read blueprints, how to swing a hammer, and how to install a roof are as essential to a carpenter as learning how to set up a story, how to write a basic plot outline and how to write a scene are to the storyteller.
So here is a quick primer on how to tell a story. Hopefully, those reading it will be able to gain some insight into the subject, to the pleasure of their future audiences.”
Does Your Brand Tell a Powerful Story?
“One of the best ways for an entrepreneur to get a leg up in this competitive climate and distinguish yourself from the rest of the pack is to tell your brand story.
Story is how we connect with one another. Wonder why the emerging social networking sites are so popular? The answer is because people crave the emotional and powerful connection that comes through telling a story.”
Public Speaking – The Art of Storytelling
“Stories are used in public speaking to get and keep the audience attention, to illustrate and to prove a point. They can also be used as the sole basis of a speech for entertaining purposes.
Good stories told in public speaking have certain characteristics and share many of the same qualities found within a good literature. There are additional requirements that the effective public speaker includes in their delivery so that the stories will support their speech.”
“The single biggest key I find about working with characters is to be curious about them. Ask them questions. Interview them. Talk with them. That works for some characters; others I find myself writing a narrative of their past. I don’t know why that is – again, I just follow my instinct.”
Nelson Mandela: The light’s not ready to go out just yet
A man who knows the value of storytelling.
“When I see him, Mandela looks like a man in his 90s, frail and vulnerable, but also a man with plenty to live for and determined to go on living. That light does not want to go out if it can help it.”
The story in the creative process
“I was interested in how she used a story about making the floorcloth in her marketing materials so I contacted Marianne Bernsen and asked a few questions. Following is her reply:”
Storytelling to make your presentations memorable: The Quest
“As I said before, there is something about stories that makes us remember them with great ease. There are 7 different story plots that have been used historically: The Quest, Voyage and Return, Rebirth, Comedy, Rags to Riches, Tragedy and Overcoming the Monster. Believe it or not there is no story or movie you remember that does not follow one of these plots.
So how do we make our presentation into a story? Let’s take a look at The Quest.”
Purpose Behind The Man’s Instinct of Storytelling
“Storytelling can be considered as a very imaginative way of communication. The basic concept behind a story is to convey an idea, a thought, knowledge or a message in a more engaging way. The stories carried certain influential aesthetics which drew, an audience to imagine themselves as an element or character of the story. Even though, people think of storytelling as man’s inborn capability or instinct, some people think of it a result of man’s natural desire of being appreciated or prasied on their triumph.”
“So look at your last marketing campaign. Does it hook people, entice them with a desire, produce a conflict or obstacle, explode in a climax and show a resolution?? (In most cases, the resolution should be the use of your product/service.) If not, maybe the next marketing effort could be more memorable if a story is presented instead of just flashy graphics. Tell us a story, don’t just show off your stuff, or we won’t care or remember.”
“Good storytelling makes good Musicals” — Rick Lewis, and he should know
“You have to cast well. I think that’s the trick. And I think my job in working on a musical is, and it might sound strange, is to put the logic into it. I think storytelling is the biggest aspect, even if it’s a 14-voice ensemble. Because there is a journey you’re taking the audience on, whether the audience wants to admit that or not.”
What’s the weirdest storytelling technique you know about?
Interesting little LinkedIn discussion.
The Storyteller: A Community Storytelling Experiment
“In April 2010, writer and blogger J.M. Tohline embarked on a creative experiment. Tohline’s website, a self-described forum for “thoughts on literature, life, and being awesome” displayed a new kind of post that reached out to his online community of readers. It read:
“This is a story called ‘The Storyteller.’ We’re all writing this story together. In case you are wondering: Yes, you are included in ‘We’re all.’”
Providing only the title, a three sentence-per-entry limit and the story’s beginning, Tohline left the fate of the story wide open to the guidance of any reader or writer lucky enough to stumble upon the project. Within just three days, the exercise took off, attracting more than 25 contributors and snowballing into an eclectic, provocative narrative. It’s surprisingly coherent with a hint of darkness, too.”
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