Storytelling your way to a better user experience – UPA Boston
This is a slide deck of the talk that Whitney Quesenbery and Kevin Brooks have been giving on their tour.
Storytelling – A Native American Indian Perspective
“Outsiders often think the chief was the most powerful person in an Indian tribe, but the most influential person was the storyteller. The storyteller was the verbal source of wisdom, history, literature, knowledge, moral instruction and learning. In the Native American culture story telling is used to teach, inspire and entertain. The old story tellers were often called “tricksters” because of the way they would inject valuable lessons into the message they were sharing. The people would hear the stories thinking that they were being entertained while they were actually learning through the lessons and morals of the story and its characters. These stories were indelibly etched in the collective mind of the tribe. The storyteller moved people from interest to action through the power of story. You, as a speaker, can do the same.”
Apple’s iPad and the Future of Video Media
“Instead of covering breaking news, Newsy eyes a story and then grabs video clips from multiple sources across the political perspective to combine into a short video segment. As a result, the Newsy story combines work of diverse news production teams from around the world. Newsy is still finding its way, but its iPad app, built by winners of a local student design team, is outstanding—so outstanding that the company hired the students to refine it.
The story is still the thing—it always has been and always will be. It is the currency of communications between human beings. But the ways to tell stories constantly changes. And that change is what’s so exciting about the iPad.”
“This is why storytelling is so critical to brand building. After all, thoughtfully planned, well executed, brand-focused communications should ultimately work to influence thinking and behavior––in your favor.
With the proliferation of social media platforms, and the emerging practice of intentional content strategy, it’s apparent the power of a good story is more relevant than ever.”
The Next Generation Of Storytelling
“Advances in communication technologies have opened the door to a whole host of innovative new forms of creativity. Concepts such as social networking, twittering, texting, and even chat are giving us new ways to talk to one another. In so doing, they are also giving us new ways to tell stories to one another, or to create stories with others from around the world.
The first innovation is the delivery method.”
‘Augmented Reality’ on Smartphones Brings Teaching Down to Earth
“At the University of New Mexico, some students in second-year Spanish classes become detectives. They travel to Los Griegos, an Albuquerque neighborhood 15 minutes northwest of the campus, on a mission: Clear the names of four families accused of conspiring to murder a local resident.
It’s a fictional murder mystery, and instead of guns and badges, the students are armed with iPod Touches, provided by the university. When students enter their location into the wireless handheld devices, a clue might turn up: a bloody machete, for example, or a virtual character who may converse with them—in Spanish—about a suspect.”
The 11 Laws of Great Storytelling
“Throughout my eighteen years of screenwriting I have read and analyzed thousands of scripts from writers of all levels, including screenplays from my students at Buffalo State College, Cornell University, Syracuse University’s Newhouse School, and R.I.T.’s School of Film and Animation.
During this time, I discovered 11 Laws of Great Storytelling – trends that tend to exist in many of the most memorable stories of all time. Of course, creating unforgettable heroes and villains is an integral part of all the Laws and should always be in the forefront of your mind as a writer.
So while it is impossible to have a foolproof objective formula for a great story, I have learned that if certain principles are followed, the probability of your story achieving a modicum of greatness increases dramatically.”
A pretty good story from Vanity Fair.
“None of this was imaginable back at the Palace Theatre 27 years ago. Jackson then was a naïve, preternaturally gifted 25-year-old “who wanted to be turned into a monster, just for fun,” as Landis recently told me—and had the money to make it happen. “Thriller” marked the most incandescent moment in Jackson’s life, his apex creatively as well as commercially.”
“The stories exist as to the content or organization of a subject within a system or as stories told around the people, settings and activities that used an interactive system. The same elements that contribute to a compelling story, novel or movie are important to a successful product or service offering.
Good stories contain within itself a construct “unique” that is the journey of an idea or process by which it passes.”
“IT’S TOUGH LIVING IN A CHEESEBURGER WORLD… ESPECIALLY WHEN YOU AND YOUR HUSBAND ARE UNEMPLOYED, HAVE A POSTAGE STAMP AS A KITCHEN AND KEEP KOSHER. YET WE SURVIVE, AS I, REINA KUTNER, CREATE AMAZING RECIPES WITH VERY LITTLE SPACE. TUNE IN, AND YOU CAN FOLLOW MY LIFE (AND MY RECIPES). IT MAY BE TOUGH, BUT WE MAKE IT WORK!”
“People often ask me why I tell stories in the blog. Why don’t I just focus on the food? Why do I have to talk about all these weird and crazy things going on in my life?
The answer is actually in a movie called “Broadway Danny Rose.” A former co-worker of mine insisted that I watch it – it was an essential part of my film education that I see at least one Woody Allen’s movies, and that was his favorite.”
What’s the Future of the Journalist in Our Digital Era?
“Redefining journalism for the digital era is both a problem and an opportunity. “This problem cannot be solved by the newsroom alone,” said Jay Rosen, the noted press critic who’s professor at New York University. He’s been a strong proponent of citizen journalism. “But it can’t be solved without newsroom people, and their intelligence.”
Addeds Alberto Ibarguen, the foundation’s president and CEO who was formerly the publisher of The Miami Herald and El Nuevo Herald: “What we’re talking about here is the evolution of storytelling. There was storytelling before there was writing. It’s a skill, a necessity, that endures, no matter which medium is being used.”
We’re psyched to have a new free book for you.
“We have a new free book that is really for older kids (7 and older, or a grown-up 6?) and it’s a classic – The Raven by Edgar Allen Poe. (In fact, since it’s free, why not consider recording yourself reading it to another adult. Grownups like to be read to as well.)
The illustrations are original and distinct. The illustrator, Roee Kedem, is a Doctor living in New York City. He works the ten final days of every month at an emergency room doing 12 hour shifts. And then the rest of his time is spent drawing and painting in his studio. An actual physician-artist. And he chose to illustrate Poe’s classic with ball point pen. Seriously. Ball point pen. Check it out:”
Fragments of Terboyo: The Mighty One.
Limor Shiponi posted the link to this on her blog. I’ve included her ‘comment’ below.
“Hi Arif,
Thank you so much for going into the effort of translating the story. Reading through I can see how some of sense of spontaneity might have been lost, but from what it lost I gained a better understanding of the culture of your telling.
It is very delicate and respectful to the characters even when you tell the reader what you see in them, what you think and feel about them and what they teach you in a way.
It’s lovely, human and delightful in it’s descriptions – just the right amount to bring the reader in.
Warm regards and again – thanks.”
“Storytelling in Organization is a special interest group sponsored by the National Storytelling Network — a global leader in the art and discipline of storytelling.”
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