Nicholas Carlson, at The Business Insider, has a fun look at some things you probably don’t know about Google’s search. 10 Things You Didn’t Know About Google’s Search Business

He was inspired to write it after reading Steven Levy’s piece in Wired magazine Secret of Googlenomics: Data-Fueled Recipe Brews Profitability.

Carlson’s post is short. Levy’s will take some time to read. Both are worth the investment.

I remember reading Patricia Seybold’s “The Customer Revolution” in late March of 2001 and having one of those “ah hah” moments after finishing it. It was, I thought, one of the seminal books of the time. There was no question in my mind that she was right on the money. Control was going to be ceded to the customer and the sooner all of us in business “got it” the better off we would be.

Well, I got it but I never could sell it totally within the company I was working for. Whether that was my problem or theirs is stuff for another post. Now, almost eight years later, comes what I think might be another seminal book from Jeff Jarvis, What Would Google Do? I’ll put up a full review sometime later this week but for now suffice it to say that Jarvis not only “gets it” he “explains it”. As very few have been able to do. And he does that not just for those “in the know” he does it for the average Joe as well. If you are having trouble coming to grips with the new world order, Google and the niche economy, and what it means to you as an individual, a business or an organization I would encourage you to get to Amazon’s site or down to your closest Barnes and Noble and get a copy as quickly as you can. And if you are one of the gazillion people out of work right now you might want to get there quicker. You can find his blog at Buzzmachine where he’s in the process of posting parts of the book for the next 28 days. Enjoy.

Google has announced a reseller program. You can read more about it at these links:

Google Gets Serious About Resellers

Google Pushes for Wider Google Apps Adoption with New Reseller Program

Google unwraps Apps partner program

As someone who watched and participated in the Microsoft ecosystem from its very beginnings I am curious to see how this is going to play out. While the Microsoft system is still going strong it has long since lost the sense of community that drove it to be what it is. If Google can somehow get that same level of excitement going around their program then I suspect that it has a chance of succeeding. If they are simply putting it in play to try and cut deeper into the Office marketplace I don’t see the point.