Hand curated for your reading enjoyment.
- How many Twitter friends click on your links? As little as 1%
Just when you thought that by passing on all those useful links to your faithful followers you’d be enriching their lives or careers, along comes this bit of research to let the air out of your tires. - An Era of Mass Micro Marketing
Shel points out that after decades of thinking really, really big, marketers now have to learn how to think really, really small. Look around you and you’ll see what a difficult time they’re having. - Friending Your Employees: What Are The Rules?
The post doesn’t answer the question unfortunately. It does point out some things that should be considered from both employer and employee standpoints though. - 4 key ways the tech PR practice is evolving
Four fundamental ways that the tech PR industry is evolving to adapt to doing more with less. Social centeredness, Google trumps ink, Cross functional expertise and Putting the public back in PR (Deirdre and Brian have to love that one!) comprise the four fundamentals. - Adding Value To Social Media Explorer
Jason Falls is going to start complementing his popular blog with a newsletter and he’s looking for feedback on what you’d like to see. I’m betting we’ll start to see more of this. - How to Network With Busy People – Part 10
It’s probably just me, but I’ve really enjoyed this series. If you haven’t been following Steve you might want to check out what you’ve been missing. - When tactics drown out strategy
Seth Godin nails what’s wrong with 99% of today’s marketing. - 10-no-4 Days to Become a Social Media Expert
I tweeted about this earlier today saying that Chris might be one of the few who could actually be called an expert and guessing that it took him at least 10 years. He responded saying that he still learns something useful each and every day. And, I missed by one. He started in ’98. - Blogger claims to have manufactured the infamous Obama Kenyan birth certificate
This is a story that just doesn’t want to go away and this post just adds fuel to the fire. - A Career in Public Relations – A Student’s Perspective
Deirdre, one of the best in the business, does a reverse interview with a future PR professional. - Active Listening on the Social Web; It’s Overrated
Michael Brito points out that you need to do more than just “listen”. You need to engage. And engaging can lead to dramatic financial performance. - Answers to Social Media Questions You Should Know
These are questions you’re likely to ask your social media, marketing pr consultant, or, likely to hear from your client if you are one of the aforementioned. Sound advice here for both sides. - Scenes from corporate life
The first of what I hope will be many more corporate cartoons from goodcopybadcopy. Brad Shorr of Word Sell helped with the inspiration and encouragement. I think you’ll enjoy it. - Social media: Old people rule!
You’re darn tootin’ we do! Mark Schaefer’s daughter guest posted this one. He writes at {grow} and is one of my favorite marketing voices. She is majoring in PR. The apple doesn’t fall far from the tree! - Man: Naughty Kitty Downloaded Kiddie Porn
This guy gets the award for Most Creative Way to duck the porno charge. To steal a line from Dharma and Greg, “Who among us has not blamed the dog?” Or, in this instance, the cat.
