Via Scoop.it – Story and Narrative
An infographic detailing the history of content marketing in timeline form. Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that the barriers to entry (content acceptance, talent and technology) no longer exist for brands to get into the publishing arena. From John Deere to Coca-Cola, the power of story has never been stronger, or more important for brands and its customers.
Via blog.junta42.com
Story and Narrative: Explorations and Musings on Character, Conflict, and Resolution
Books I’ve Been Reading
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