You want your stories to have a life after you’ve told them. You want your audience to feel so exhilarated at the experience of having heard them that they pass them on. Best of all if they start to see your stories as theirs. That is the superpower of stories – the one that makes them one of the strongest marketing tools you have. If done well, people carry them with them, ready to repeat them.
A good story should have a number of things. Let’s look at three of the most important.
See on thedigitalstoryteller.net