Via Scoop.it – Story and Narrative
My last post (A New Battle Emerges) about the future of public relations and content creation seriously struck a chord. For some, it came as a shocker – Journalists might actually replace me?! For others, it provided reassurance that they were on the right track. One of those savvy PR pros published a beautiful pitch this week that exemplifies exactly what I’ve been getting at – throw out what you know about press release templates, wire distribution and weak-sauce efforts and shake what your mamma gave you. Exercise your writing chops and create something great. In this case, ironically, Dogfish Head’s Justin Williams happens to be a former journalist and he knows how to tell a story.
Via jasonkintzler.com
Imagining Yourself and Your Business Through Story
Books I’ve Been Reading
