What a Fired Television Writer Can Teach You About Finding Your Marketing Story

by Gregg on October 5, 2012

See on Scoop.itStory and Narrative

In network television a writer literally runs the show. They are appropriately named “showrunners” because they both write and oversee production.

 

Dan Harmon was the showrunner for a critically acclaimed comedy TV series named Community that found a rabid online following, but never hit ratings.

 

Throughout the 71 episodes that he wrote and created for NBC, Harmon blogged extensively and nurtured a growing legion of Twitter followers, now totaling upwards of 150,000.

 

His rapt online audience followed his every word, his unique storytelling and comedic know-how of pop culture made both the show and its creator seem to have one voice.

 

Then something happened …


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