Why your social media plan needs gurus and storytellers

by Gregg on November 21, 2012

See on Scoop.itStory and Narrative

I’m a storyteller, not a strategist

Anytime I get on the phone with a business who wants to hire me to do some social media work and they ask me about, analysis, measurement tools and anything that has to do with numbers I tell them “I’m an Indian person who is lousy at math. Contrary to popular belief we’re not all good with numbers.” My strength is the ability to tell great stories, and create content. Does that mean I’m useless? Absolutely not … and it’s because there is a digital divide emerging.

See on www.businessesgrow.com

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