You can lead them to water, but you can’t make them drink

by Gregg on August 13, 2009

horse trough
Beth Harte and Marc Meyer have put together a very insightful list.

From the post, “I can show you how to use a social platform, but I can’t show you how to be social.”

How many businesses are really looking for someone to teach them these 19 things? I’ll bet a whole bunch. And then when they don’t get this education, because they haven’t been able to verbalize their need for it, they say that social media is a waste of time.

19 Things Social Media Consultants or Agencies Can’t Teach You

Leave a Comment