- HOW TO: Create a Successful Company Blog
Published: March 1, 2010Source: Mashable!Mark Suster is a Partner at GRP Partners, a Venture Capital firm in Los Angeles. He blogs at Both Sides of the Table and can be found on Twitter at @msuster.I’m often asked by entrepreneurs and business owne…
- Putting Marketing on "ROIDs"
Published: March 1, 2010Source: The ConversationAs soon as the St. Louis Cardinals’ new batting coach Mark McGwire told reporters at spring training that he had used steroids only to stay healthy, not to improve his performance, the statisticians pounced. An…
- SmartBrief on: Getting the most out of LinkedIn
Published: March 1, 2010Source: SmartBlog On Social MediaGeneral-interest networks such as Facebook and Twitter take up so much of our attention that more focused sites sometimes take a back seat. It’s a shame, really, because LinkedIn combines man…
- Never confuse “Being a nice guy” for “Weakness”
Published: March 1, 2010Whenever I talk to other CEOs or other people in industry who have “made it big,” one of the things I always ask is if they’re thought of as a “nice guy” – by their friends, employees, competitors,…
- Report: The State of Community Management
Published: March 1, 2010Source: Social Media TodayThe State of Community Management is our groundbreaking work in aggregating the best practices and lessons learned from our members who have been leading the practice of community management at a vari…
- Understanding the internet: you are not entitled to your neighbor’s Wi-Fi
Published: March 1, 2010Source: The InquisitrIn a show of hands, who among us has not hopped on to an open network when desperate for an internet fix?
Generally, the response if unsuccessful is “oh, bummer, these jerks locked their wireless.” Meet Je… - Yes, Twitter And Facebook Can Make People More Productive
Published: March 1, 2010Source: TechdirtEvery few months or so, there’s some press release and flurry of news stories (often instigated by an online filtering company) about how whatever hot new internet service there is (take your pick: Facebook, My…
- Facebook Drives 3X Traffic to Broadcast Than Google News
Published: March 1, 2010Source: ReadWriteWebWe’ve spent some time recently looking at how Facebook has become a bigger driver of traffic to online news than news portals like MyYahoo or Google News, and our initial suspicions were confirmed with some dat…
- Exercise or Not, Sitting at a Desk All Day Is Bad for You [Health]
Published: March 1, 2010Source: LifehackerWe’ve been proponents of standing desks and treadputers for some time, but we’ve also met with plenty of reader skepticism on the subject. The New York Times examines why sitting all day is so bad for you, whet…
- Marketers want video email to take off. Will it happen?
Published: March 1, 2010Source: Posts from the Econsultancy blogWith the rapid growth of social media, the once stalwart digital marketing channel of email is experiencing growing pains. Consumers are finding email messages less relevant and experiencing email fatigue.
One… - A Fight on the Value of Television Advertising
Published: March 1, 2010Source: ANA Marketing MaestrosBy Bill Duggan A fight broke out at the recent ANA TV Everything Video Forum. The “contestants” were David Cooperstein, Vice President, Research Director at Forrester Research and David Poltrack, Chief Res…
- Where the brainiacs are, and pharma isn’t
Published: March 1, 2010Let’s say you’re a large company in need of innovative ideas. Where would you go?
- Closing the Social Media Quality Gap, a Report from Siemens
Published: March 1, 2010Source: Social Media TodayDr. Mark Derbacher, Siemens Energy Sector Social media at Siemens has come a long way since a senior executive popped into the communications headquarters in Munich in 2006 and asked for someone to ta…
- Roadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter
Published: March 1, 2010Source: Web Strategy by JeremiahFinally, your corporate website can be relevant again
Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their as… - Microsoft software to let patients see medical records
Published: March 1, 2010Source: CNET News.comNew HealthVault Community Connect will allow you to view your own medical records, lab tests, and prescriptions, and preregister for hospital appointments.
- Google pokes ISPs
Published: March 1, 2010The tech giant’s push to offer ultra-high-speed Internet is more about shaking up a dysfunctional business than tapping a new revenue source.
- The Secret Fronts In Microsoft’s War On Google (MSFT, GOOG)
Published: March 1, 2010Source: Silicon Alley InsiderThe Wall Street Journal has a story uncovering all the sneaky ways Microsoft is trying to shiv Google.
Basically, Microsoft is tied to a few groups that are challenging Google’s online advertising dominance, as… - Apple agreeing to give subscriber info for iPad magazines?
Published: March 1, 2010Apple may be agreeing to give out subscriber info to get magazines in the iBookstore and on the iPad, a rumor on the latest episode of TWiT suggests. Controversial Mahalo head Jason Calacanis heard from a “maj…
- The Critical Mistake that Keeps Bloggers Broke
Published: March 1, 2010Source: CopybloggerHow I used a blog to attract thousands of subscribers my first week.
Why I make six figures and you don’t.
How I quit my day job and now I work all day in my robe and slippers while my wife brings me lattes…. - Why Should I Be On Twitter?
Published: March 1, 2010Source: TwiTipBelieve or not, over the last week talking with clients I have been asked this question 4 times now by prospective clients wanting to get into the Social Media/Social Recruiting space. It wasn’t necessarily t…
- Do’s & Don’ts of Social Media Marketing
Published: March 1, 2010Source: Search Engine JournalOkay, I admit that at first light, social media marketing (SMM) may appear like child’s play. After all, what is there to it? Create a bunch of profiles, Digg a little, Stumble a bit and you are set, right…
- Having Ideas Versus Having a Vision
Published: March 1, 2010Source: The ConversationIn the past decade, firms have been praised for ideas. Experts have celebrated the power of brainstorming and idea-generation techniques. Eureka light bulbs have populated the covers of many books. Businessmen…
- PPC Management Can Be Counter-Intuitive
Published: February 28, 2010Source: (EMP) E-Marketing PerformanceI love counter-intuitive subjects, games and the like because with some extra study you can put yourself head and shoulders above others.
This is why I make money when I play poker. In the game of poker, the… - The Big Social Media Marketing Plan
Published: February 28, 2010Source: WebGuild RSS for Social MediaIn social media marketing, knowing the tools isn’t enough. We need to see the big picture and link everything together. That includes integrating offline …
- Social Media Spring Cleaning Tips
Published: February 28, 2010Source: Strategic Public RelationsLogging into Twitter over the last few days, users are being prompted to update their profiles. According to the AP,Twitter is encouraging people to allow their e-mail addresses and mobile phone numbers to be i…
- New report suggests corporate blogging may be at saturation point
Published: February 28, 2010Source: {grow}A new study of the world’s 500 largest public corporations by the University of Massachusetts Center for Marketing Research indicates that the level of corporate blogging may have flat-lined while the adopti…
- 7 Social Media Behaviors That Won't Win You Customers
Published: March 1, 2010Source: Conversation AgentThe old saying that nobody ever got fired for buying IBM seems to hold true. Most customers choose you and your brand on the basis of reputation. The alternatives may be dangerous to their wallet — or career,…
- “Pew: Internet surpasses newspapers, radio for news” via Washington Post
Published: March 1, 2010Source: Quick Tech & PR“Pew: Internet surpasses newspapers, radio for news” via Washington Post
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Americans are turning to the Internet for their news more than newspapers and the radio, according to a study release… - The State of the Twittersphere 2010
Published: March 1, 2010Source: Brian SolisOriginal Artwork by @Natasha
The state and future of Twitter is passionately debated as users and industry pundits explore whether or not the platform and the relationships that connect one another are in dang… - Are You (Ab)Using Your Online Friends?
Published: March 1, 2010Does this sound familiar?
You’re an aspiring blogger looking to make yourself known in a popular niche. All the blogging books and blogs tell you in order to do this you have to network heavily including com… - Why good checkout design is more important than trustmarks
Published: March 1, 2010Source: Posts from the Econsultancy blogI wrote an article recently about the use of e-commerce trustmarks and how important it was for sites to display trustmark logos.
Though they may help some sites, trustmarks alone are not the answer, and fact… - Foursquare wants to be the mayor of location apps
Published: March 1, 2010Foursquare is an on-the-rise application that blends mobile, location awareness and a clever points system that’s an evolutionary leap for loyalty programs. Think coupons, but with rich data and gaming thrown i…
- Selling social media upstairs
Published: March 1, 2010Source: SmartBlog On Social MediaWho better to trust on the topic of getting social media buy-in from executives than Gary Spangler, the 29-year veteran and corporate e-Manager at DuPont? If Spangler can move the social media…
- Why So Many Are Drawn To Social Media
Published: February 28, 2010Source: The Future BuzzAt the close of last year, B.L. Ochman noted there were more than 16,000 self-proclaimed social media gurus on Twitter alone. Yet, among the snake oil, there is more than just a handful of talented individual…
- Quix makes bookmarklets even easier to use
Published: March 1, 2010Filed under: Internet ToolsBookmarklets are one of my favorite things. I have an entire folder of them in my Safari Bookmark Bar for Instapaper and Readability and bit.ly and Pukka and Tumblr and … well, you…
- An Apple-Championed Revolution of the Publishing Industry? Don’t Kid Yourself
Published: March 1, 2010Source: Apple Matters“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at th…
- 10 Ways To Stay Ahead Of The Competition
Published: March 1, 2010Source: Silicon Alley InsiderFrom OPEN Forum: To succeed in today’s rapidly changing world you have to focus more on competitors, and less on executing your old success formula.
Read the rest of this story »See Also:100 Things Every Yo… - Can’t our brains just all get along
Published: March 1, 2010Source: Rex Hammock's RexBlog.comOn today’s Morning Edition on NPR, there are a couple of stories about brain development that are worth reading/listening to (which, by the way, is great — the ability to listen to, or read, content foun…
- Facebook Is About To Rake In Huge Ecommerce Dollars
Published: March 1, 2010Source: Silicon Alley InsiderNEW YORK (AdAge.com) — There’s been a lot of talk about whether social media can drive sales, but one thing is clear: Sales are starting to happen in social media — specifically, with Facebook.
As it builds o… - Math of Publishing Meets the E-Book (Motoko Rich/New York Times)
Published: March 1, 2010Source: TechmemeMotoko Rich / New York Times:
Math of Publishing Meets the E-Book — In the emerging world of e-books, many consumers assume it is only logical that publishers are saving vast amounts by not having to pri… - Intuit Offers a New Look at the Economy and Employment Trends
Published: March 1, 2010Source: Mashable!Many economists (and the President) believe that small businesses will be what reignite job growth in the U.S. Today, Intuit is out with a new way to track that theory — a monthly small business employment…
- Publishers And Authors- Some Thoughts
Published: March 1, 2010Source: chrisbrogan.comI had the pleasure of speaking with Mac Slocum at O’Reilly’s Tools of Change event in NYC. Here’s what I told publishers and authors to consider:
What do you think?
- Author Solutions To Distribute Indie E-Books Through B&N Website, Nook
Published: March 1, 2010Source: TechCrunchFresh off the heels of a distribution agreement that brought many of e-books in its catalog to Scribd, indie book publisher Author Solutions (ASI) has inked a similar deal with bookseller Barnes Noble.
Under… - What’s Next For Apple?
Published: February 28, 2010Source: The InquisitrThis seems logical enough
(via Gizmodo) - Redrawing the Route to Online Privacy (Steve Lohr/New York Times)
Published: February 28, 2010Source: TechmemeSteve Lohr / New York Times:
Redrawing the Route to Online Privacy — ON the Internet, things get old fast. One prime candidate for the digital dustbin, it seems, is the current approach to protecting… - Are We Becoming Our Own Puppetmasters?
Published: February 28, 2010Source: emergent by designWhat do our online personas do to our physical-world identities? As we invest more time into developing our digital selves, is something taken away from who we are? Or something added? If you’re reading thi…
- Why Google Pushed Buzz Out The Door Before It Was Ready
Published: February 28, 2010Source: TechCrunchWhen Google Buzz launched three weeks ago, the product wasn’t ready. There were basic privacy issues that still needed to be hammered out (and were quickly addressed by Google), but beyond that Google Buzz…
- One Thought Per Sentence
Published: February 28, 2010Source: HomeOne maxim that my students find helpful is: One thought per sentence. Readers only process one thought at a time. So give them time to digest the first set of facts you want them to know. Then give them the nex…
- The eBook pricing debate attracts fuzzy math
Published: February 28, 2010Source: Rex Hammock's RexBlog.comAs the saying goes, if you can’t baffle them with brilliance, then befuddle them with math. Actually, that’s not the way the saying goes, but in this case, the math being “composited” (or should that be…
- Why Google’s Shot Across Twitter’s Bow Missed the Mark
Published: February 28, 2010Source: Newsome.OrgErick Schonfeld has three interesting theories as to why Google pushed Google Buzz out the door and into the email client of millions of users, before it was ready for prime time.
I’ve tried Google Buzz, and… - How to Search Twitter Profiles by Web or API
Published: February 28, 2010Source: ProgrammableWebEver wondered how many of your Twitter followers are web developers? Paging through twenty at a time and looking at bios is too slow to be worth answering that question. Using TweepSearch, you can quickly find…
- Apple iPad and the 3 Waves and 5 C’s of Computing Use
Published: February 28, 2010Source: Adaptive PathAn admitted oversimplification, I still find it helpful to think of the history of computing use to have three primary waves.
In the 1st Wave, the use was straightforward: Calculation. Whether to figure out tra… - Sartre in Hollywood
Published: February 28, 2010Source: MetaFilterM. Sartre goes to Hollywood. In 1958, John Huston asked Jean-Paul Sartre to write a biopic of Sigmund Freud. “The Huston-Sartre collaboration fell apart in 1959, when Sartre travelled to Huston’s home in Irelan…
- The Story of Stuff – Great Social Marketing Through Social Media
Published: February 28, 2010Source: Social Media TodayMy buddies at Free Range Studios created this fantastic viral video that was featured at Bioneers last October. While lambasted in the mainstream media, the Story of Stuff has been a fave of left-…
- Top Condé Nast Magazines are Coming to iPad
Published: February 28, 2010Source: Mashable!When the iPad was announced, some media partnerships were announced with it, but it wasn’t hard to guess that, in the period before the device actually comes to the market, we’ll see many more.We already k…











